News (reporter & NBSP; On September 16th, Tmall announced the official establishment of the real estate department and launched the “Tmall1 good house “platform. At the same time, Alibaba and E-house also jointly released the real estate transaction cooperation mechanism (ETC). The mechanism will be based on digital, intelligent new products, to build a set of multi-participation, efficient collaboration of the open platform, to promote the digital upgrading of the real estate industry.
It is reported, this mechanism through the cloud computing, artificial intelligence, block chains, and other technical support, provide a new, second-hand housing, the special price room and auction room four big trading scenario, bearing housing transaction process of multiple service functions, through a series of methods of alliance management, build houses, participation of customers for the trading service and digital service collaboration mechanism.
Ding Zuyu, CEO of Easy House Enterprise Group, said at the press conference that in the future, in the channel integration, they refused to earn the intermediate price difference, and only accepted 3% service fees of transaction commissions, and gave all the profits to the channel operators and intermediaries.
In addition, Tmall will also work with E-house to open the whole link of house viewing and purchase, customize a special real estate flagship store for developers, and build an “intelligent sales office” together, so that consumers can complete the whole process from house viewing, deposit subscription to financial services online.