2022年1月20日

Ping An Real Estate joins hands with Harper’s Bazaar to create a commercial art space in PAFC Mall

A few days ago, Ping An Real Estate PAFC Mall and Harper’s Bazaar magazine launched Beauty Space, the first stop of the art exhibition, showing the aesthetic art with the theme of “Red on Time· Righteous Red”. The relevant person in charge of Ping An Real Estate said that as the commercial component of Shenzhen Ping An Financial Center, PAFC Mall has rich functions and diversified business forms, and is committed to continuously injecting new commercial vitality into Shenzhen, and bringing more open and cutting-edge international vision and higher quality business experience to citizens.

Shenzhen Ping An Financial Center, designed, built, operated and managed by Ping An Real Estate, stands at Shenzhen Futian CBD with a total height of nearly 600 meters. It is the highest office building in the world and represents a new milestone in the development of Shenzhen’s financial industry and urban construction. Ping An Real Estate Construction and Operation Center General Manager Geng Mei introduced, “Harper’s Bazaar” as a highly influential media brand in China, not only has high-quality head content, but also the guarantee of strong communication power. In this cooperation, both sides intend to jointly create a comprehensive space integrating art, fashion and culture.

According to public data, the number of commercial complexes in Shenzhen has soared in recent years. In 2018, 16 new commercial complexes were opened, with a new volume of more than 1.1 million square meters. In 2019, 31 commercial complexes were opened, with a new volume of more than 2.5 million square meters. However, among the ubiquitous commercial complexes in Shenzhen, the commercial complexes are facing serious homogeneous competition. In this context, PAFC Mall aims to redefine the commercial complex with a differentiated character. In terms of business model, PAFC Mall is the first work that covers the whole chain of commercial real estate design, construction, operation and management. It focuses on the new comprehensive retail format, gathers noble and exquisite catering, high-end service experience, and pays attention to the integration of humanities and art with life style. In terms of commercial value, PAFC Mall integrates commercial landmarks and financial features, and strives to combine brands with unique value together.

“In the future, we will continue to boldly try the cutting-edge art + fashion cooperation mode, to bring you more rich spiritual life enjoyment.” Peace, managing director of real estate market management Wang Yunsong says the exhibition is PAFC MALL crossover art bold attempt, PAFC landmark MALL always keep in mind the business social responsibility and mission in the city, in the practice of public art education, the process of commercial public space art, with continuous passion into city spiritual civilization construction.

It is understood that in the second half of this year, PAFC Mall has launched the annual theme activity plan of “City Core”, to link the brand merchants and the strength of all walks of life in the MALL, and to launch a series of unique offline activities. Under the market environment of economic restart, it will help revitalize the vitality of the city and consumer confidence.

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