2022年1月29日

After a few hours off the shelves of Apple Tmall flagship store re-shelves iPhone12 series is true out of stock or true marketing?

Apple’s Tmall Flagship Store Relocates iPhone12 Series Is It True Out of Stock or True Marketing?

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As the annual Singles’ Day carnival begins, this year’s “Singles’ Day” kicks off early, from November 11 to November 1 in previous years. Many e-commerce platforms, including Ali.com, JD.com and Vipshop, launched the “Double 11” promotion from the early morning of Monday. Words related to the busy first day of Singles’ Day, such as “emptying the shopping cart”, “busy tonight” and “going after balance payment people”, surged into the top 10 searches on Weibo early in the morning on Nov 1. “This year’s Double 11 is like Chinese New Year!” Some netizens commented on Weibo.

Last night, a clear flow of e-commerce is hot search, netease announced this year’s “Double 11”, no complex discount play, no cat building, group PK, gesture map, “we have secured the year’s largest subsidy for you”. Also earned enough netizen’s “shout out”.

On November 5, Apple pulled the iPhone12 series from its flagship store in the morning because of a lack of power chips, media reported that the production capacity of the iPhone12 series was insufficient. Later, the iPhone12 series was put back on the store in the afternoon.

Removed iPhone12 series customer service response: hot sales resulting in supply shortage

Reports surfaced on social media this morning that the iPhone 12 and iPhone 12 Pro have been pulled from Apple’s flagship Tmall stores.

According to the store, the iPhone 12 in Apple’s flagship Tmall store currently has 20,027 cumulative reviews (a proxy for sales), while the iPhone 12 Pro has 4,439 reviews.

In response to Apple’s decision to remove the iPhone12 series from its flagship Tmall store, a Tmall spokesperson wrote: “Expect a surprise on 11.11.” The post was later deleted.

The National Business Daily reporter from Apple Tmall flagship store inquiries, the above two new iPhones were indeed removed from the shelves. In response to this, the reporter contacted the human customer service of the flagship store for the reason, the customer service responded: “The iPhone 12 series products have been removed from the shelves for several days, not just on the 5th. “These new products are very popular, they have a lot of customers, and they are in short supply.”

Recently, citing iPhone industry chain news, due to hot sales, iPhone12 has been added 2 million units. At the same time, Cinda Securities said in the report, Apple’s new machine sales may exceed market expectations. “Supply chain orders were 80m-85m units in the fourth quarter of this year, and sales are expected to reach 230m-240m units in 2021.”

However, some netizens speculate that it may be because Apple doesn’t want to participate in the current “Double 11” shopping festival of Chinese e-commerce, or that it doesn’t want the iPhone 12 series to be sold at a lower price at this stage, especially through its official channels.

The above customer service said, “the general Apple products are not easily reduced. “Tmall has offered some coupons for customers to get paid less, but that doesn’t mean the price of Apple’s products is down. So far, there are no discounts on the iPhone 12 series.”

The customer service suggested that if you are not in a hurry, you can wait until November 11 to see if there is any discount information. “On November 11, 2019, Apple offers discounts in several waves. From November 1 to 3 this year, there are coupons for iPhone 11. As for whether there will be discounts on November 11 that day, we haven’t received any information yet.

Hours after it was removed, the iPhone12 series was back on the shelves

The iPhone12 and iPhone12 Pro are back on sale at Apple’s flagship BBB store this afternoon. The iPhone 12 is available in all colors, and the product page shows that it will be shipped within 12 days after the user pays.

At the time of writing, the iPhone12 is still available for sale, but the iPhone12 Pro is again being pulled from the shelves.

It is worth mentioning that the iPhone 12 series of new products officially opened for sale on the 23rd of last month. At present, the official flagship stores of Jingdong, Suning and Gome have not been removed from the shelves and are still on sale.

Earlier this afternoon, a reporter from Science Innovation Board Daily learned from the supply chain that Apple is running short of production capacity for its new iPhone 12 model and the subsequent PMIC(power chip) is in short supply, according to media sources. Meanwhile, BBB pulled Apple’s new iPhone 12 series from its shelves today, citing a shortage of the device and a promotion to follow.

In addition, it is understood that the iPhone12 Pro Max and the iPhone12 Mini will open the pre-order channel tomorrow.

The iPhone 12 May face a shortage of power chips

According to the new fabric said, citing reports have, according to people familiar with apple’s management is trying to solve the iPhone and other equipment power consumption of a kind of important chip shortage, the shortage of the chips is likely to lead to the iPhone 12 supply, hard to meet in the upcoming double denier holidays consumer demand for apple’s latest flagship smartphone.

It is unclear to what extent the bottleneck will limit iPhone shipments during the crucial holiday shopping season. The source added that despite the shortage, suppliers are likely to prioritize supplying Apple to try to meet demand for the iPhone 12, while other suppliers’ customers are likely to have to line up for parts.

With the addition of new camera capabilities and support for 5G networks, power management has become more important to the iPhone 12 than its predecessors, increasing Apple’s demand for such components. Apple recently launched a total of four 5G phones, and analysts expect strong consumer demand for the devices. In a recent conference call with analysts, Tim Cook, Apple’s chief executive, warned that supply of its iPhone 12, Mac, iPad and some Apple Watch smartwatches would be limited, but he did not specifically mention supply of power management chips.

Mr Cook said the shortage of the iPhone 12 was not surprising as the company was just beginning to ramp up capacity for the new device. He also said it was difficult to predict how long the supply shortage would last. An Apple spokesman declined to comment.

The recent dismantling of iFixit shows that Apple has multiple suppliers of power management chips. The iPhone 12 Pro, for example, uses components from Texas Instruments to control the power to the camera system, as well as similar chips from STMicro and a 5G modem chip from Qualcomm.

The device also uses a power management section of Apple’s own design. In 2018, Apple acquired technology and other assets from Dialog Semiconductor for $600 million to develop its own power management chip.

The disruption to iPhone production comes amid questions about Apple’s ability to stimulate demand for its latest devices in the Chinese market. Apple reported its worst quarterly revenue in China since 2014. Investors are concerned that Apple is losing ground in the Chinese market to local rivals such as Huawei and Xiaomi.

In the United States, Apple’s website shows that ordering the iPhone 12 Pro now will give customers until late November or early December to receive the new device, while there are no shipping delays for the iPhone 12. Many iPad models show delivery times between mid-November and the end of November, while some Apple Watch models show delivery times at the end of November.

By the close of November 5, Apple concept plate index was 2694.62 points, up 67.56, or 2.57%, with a turnover of 42.85 billion yuan and a turnover rate of 2.21%.

(Source: National Business Daily)

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