2022年1月20日

Under the epidemic trend expansion of A new beauty cosmetics brand 500 million A round of financing

March 16 (Cheng Jingwei) new sharp beauty makeup store brand WOW COLOUR16 announced that after the acquisition of angel round investment from Hillhouse Capital and Tencent, the brand recently obtained 500 million yuan A round of financing. The round of financing led by Innovation Works investment, IDG capital, Ruixiang capital, Zhejiang with investment.

WOW Colour is a cutting-edge beauty store that brings together domestic cosmetics, international skincare and overseas niche brands. Since its inception in January 2020, WOW Colour has become a fast rising star among young consumers in China’s first and second tier cities. According to reports, WOW Colour focuses on the first tier of core business areas in the first tier cities. Under the influence of the epidemic, we continue to expand to exceed the speed of “one store a day”. Currently, we have nearly 300 stores in the first tier of core business areas in 30 provinces (autonomous regions, municipalities directly under the central government) and 89 cities across the country, and nearly 600 have signed contracts.

Beauty products are popular with consumers. Cheng Jingwei perturbation

In recent years, beauty makeup collection stores have emerged continuously, chasing Generation Z (referring to people born between 1995 and 2009, also known as the Internet generation and the Internet generation), and meeting the needs of Generation Z consumers. WOW Colour takes the lead in capturing the beauty consumption mind of Gen Z people and dominates the market with its cutting-edge features in positioning, selection, channels and operation. With data-driven thinking to derive user needs, WOW Colour expands offline stores at the same time, with the help of face recognition and big data-driven technology, to create an intelligent background and fine operation management, through the membership system, e-commerce and social platforms, stores full link and multi-channel traffic layout.

In numerous “big flat for” web celebrity products “” clock in” hot “for the stunt beauty makeup the consumer orientation, WOW see first” a new generation of beauty makeup paradise “concept, in immersion shopping experience, the stores of wet cool and bright image,” BA “close don’t the close-fitting service to attract young consumers, with complete category, brand shops selling point, and low in price, give attention to two or morethings to grab the track ahead. (APP)

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