The Paper reporter Lin Jueyao
Regarding the “CCTV 315 Gala Exposing UC Browser’s False Medical Advertisement”, on March 16, The Paper (www.thepaper.cn) learned from the Guangzhou Municipal Administration of Market Supervision that after verifying the relevant materials, the behavior of UC Browser’s client has constituted the behavior of publishing false and illegal advertisements according to the Advertising Law.
According to the Market Supervision Administration of Guangzhou, on the evening of March 15th, after preliminary inspection by the Market Supervision Bureau of Guangzhou and Tianhe District overnight, UC Browser is operated by Alibaba Holding Company and its registered address is in Tianhe District of Guangzhou. At present this company has advertisement agency 34, “3 · 15” the false illegal advertisement of evening party exposure is agent of limited company of culture media of Shanghai also prosperous. The relevant parties of the company admitted their illegal acts of publishing false illegal advertisements, and some relevant evidence materials were distributed in Beijing, Shanghai and other places.
On the morning of March 16, Guangzhou Municipal Bureau of Market Regulation, Beijing Municipal Bureau of Market Regulation and Shanghai Municipal Bureau of Market Regulation cooperated with the law enforcement, and further investigated and interrogated the relevant personnel of the company involved, sorted out and verified the materials seized on the scene, and required the company involved to provide other relevant materials to further improve the evidence chain. Up to now, we have obtained the list of 34 advertising agencies involved in the case, 5 copies of agency contract materials, the main information materials, advertising samples and payment vouchers of 5 enterprises. Through the confirmation of relevant information, the behavior of the company’s parties has constituted “advertising law” on the release of false illegal advertising behavior. The follow-up investigation will be notified in a timely manner.
According to a report by CCTV on the “March 15” Gala, the reporter searched on UC Browser for keywords such as “losing weight” and “lowering blood sugar”, and found that the first few search results were all for netizens to share their experiences of curing diseases, with the words of advertisement marked below. Clicking on the AD led to an article with the headline “My 9-year high blood sugar finally returned to normal. In the article, a netizen claimed to have suffered from high blood sugar for 9 years. After he knew a teacher and took the medicine according to the teacher’s prescription, his blood sugar recovered to stability and insulin was stopped.
In the aforementioned self-report article, netizens continue to recommend the teacher, and many striking landmarks red teacher’s WeChat ID. After adding WeChat and simply asking about the condition, the teacher recommended “white back notoginseng noni fruit powder” to the reporter, and said that after taking it for about four months, it could stop the needle and stop the medicine and stabilize the blood sugar. In fact, it’s just an ordinary food, CCTV reported.
As previously reported by thepaper.cn, on the night of March 15, UC Browser responded to the situation exposed by CCTV’s “March 15” Gala, saying that it attaches great importance to the problems involved in the program and has immediately launched a series of investigation and correction measures and expressed its deep apology.