2022年1月29日

Li Ning e-commerce channel revenue increased by 30% this year’s revenue target by 25%

(Wenmin Zhou, Hong Kong correspondent) The COVID-19 epidemic is accelerating sports brands to expand their online channels. Li Ning (02331.HK) announced on March 19 that its total revenue for 2020 rose 4.2% year on year to 14.46 billion yuan, of which, the e-commerce channel revenue increased 30% year on year, accounting for 28%.


Li Ning’s co-chief executive, Qian Wei, said on a March 19 earnings call that the company was targeting a 25 per cent increase in revenue and a 1 percentage point increase in net profit margin this year. Financial results show that in 2020, Li Ning’s net profit recorded 1.698 billion yuan, up 13.3% year on year; The net interest rate rose 2.6 percentage points to 11.7 percent.

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