Chengdu, March 21 (Xinhua) Early spring is full of vitality, now is the spring tea picking period, tea trees all over Sichuan are green, tea sprouts and green, tea garden everywhere can be seen working “tea pickers”.
Reform and development pave the way to prosperity
Walking through a thousand mu of tea plantation in Xinwu Village, Xinchang Town, Jiajiang County, Leshan City, tea farmers with hats, aprons and tea baskets on their backs dance with their hands among the young leaves, and the picked fresh leaves are sent to the production workshop for withering, degreen, rolling, cutting, drying and other processes.
A few years ago, however, it was a different story. Because of the different varieties of tea in the village, picking and making non-standard, tea farmers most worried is the market. “It’s better to go out and earn money than to lose money after a year of hard work.” Villager Zeng Yafang said the situation is different now, the family tea plantation income is at least 50,000 yuan a year.
This benefits from the Jiajiang County reform: soil change, change trees, change management, guide the adjustment of industrial structure, new high standard tea garden. At present, the tea industry base of the county covers an area of about 300,000 mu, including 230,000 mu of tea export quality and safety demonstration area. The base scale ranks the forefront in the province.
Xinwu Village introduced Lvshan Needle Tea Company to explore the operation and management mode of “company + cooperative + peasant household”, to guide and drive the development of tea industry, and to open the road of poverty alleviation and prosperity. At present, the whole village has built 1200 mu of high-standard tea plantation, which has driven more than 1000 local tea farmers to plant tea.
The reporter found that a lot of yew and osmanthus trees were planted in the tea garden. Zhu Tingyun, the person in charge of the company, explained: “This is’ cultivation under the forest ‘, where original trees and vegetation are planted appropriately. The illumination in the forest can improve the microclimate of the tea garden, which is in line with the characteristics of tea tree like temperature and humidity and shade tolerance.
“Adhere to the production of pollution-free high-quality organic tea, strictly control the quality of the source.” Jiajiang County agriculture and rural bureau deputy director Li Xiulin said that in 2020, the county’s total tea production of 43,000 tons, exports through 1.5 billion yuan. During the epidemic, nearly 100,000 tea pickers from surrounding cities and cities were coordinated to pick tea before the Ming Dynasty.
The government comes to “set up” tea farmers to “perform”
A good tea garden produces good tea. More and more tea farmers in Sichuan are not satisfied with just planting tea. They also look up at the “road” — planting good brands and expanding sales.
Emeishan is an important tea producing area in Sichuan, with a planting area of more than 230,000 mu. Almost every family in Hejiang Village of Shuangfu Town grows or processes tea. Zhu Shouwei, a villager who has been lifted out of poverty, said: “In the past, only some fresh leaves were sold, and the price could be sold several times by the tea dealers from other places. What a pity!”
In order to link all shape “emeishan tea regional brand,” emei city strict market access mechanism, set up the quality and safety traceability system, build green tea as the core, black tea, scented tea, black tea, white tea for support system of “a nuclear multivariate” products, and support policies, trademark registration of the enterprise and brand award, formed the “bamboo” “emei snow bud” and other leading brands.
A good brand has intangible appeal. Wang Min, a young man from Shuangfu Town, returned to his hometown and founded a tea industry cooperative, which led more than 100 farmers to grow tea and become rich. “We cherish the good brand, and also extend the industrial chain and expand sales through e-commerce and live broadcasting,” he said.
The government to “set the stage”, tea farmers good “opera”. Emeishan leads many tea enterprises and tea farmers to participate in domestic and foreign tea exposition every year to seek business opportunities, and actively build “offline + online” trading platform, in-depth cooperation with well-known e-commerce platform, the establishment of characteristic museums, direct-sale stores, etc., village level e-commerce coverage, tea exported to more than 20 countries and regions.
The integrated development of tea tourism consolidates the results of poverty alleviation
This year, the first document of the central government proposed to “promote the construction of demonstration parks for the integrated development of primary, secondary and tertiary industries in rural areas”, and Sichuan proposed to “build a strong province with a tea industry of 100 billion yuan”, and explored a new road — the road of integrated development of tea tourism.
Mingshan District of Ya ‘an City has been listed as the “Pilot Area for the Integrated Development of Primary, Secondary and tertiary Industries in the National Rural Areas”. Mengding Mountain National Tea Park has been built in the whole area. The area of high-quality tea plantation is over 350,000 mu, and “Mengding Mountain Tea” has been listed as “Top Ten Public Brands of Tea Regions in China”.
Aerial photo taken on March 20, 2019 shows tourists visiting the Moon Lake Tea Tour scenic spot in Baizhang Town of Mingshan District in Ya ‘an City, east China’s Shaanxi Province. Xinhua News Agency reporter Yuan Bo
Tea Modern Agricultural Park in Mingshan District is one of the first five star modern agricultural parks in Sichuan Province. The endless tea trees in Jiefang Village, Baizhang Town rise and fall along the mountain, and the wooden buildings and colorful riding paths set off each other with tea gardens, which has become a web celebrity clocking ground.
Zhao Xuekun, a 37-year-old villager, is busy greeting customers at a farmhouse. Why did he, a woodcarving businessman in Chengdu, return to his hometown? Zhao Xuekun said: “I am optimistic about the development of the tea industry, the village is now a 4A level tourist attraction, guests can pick tea in my tea garden, learn to fry tea, taste Mengding nectar, experience the tea culture. Business is getting better.”
The integration of tea travel has injected new vitality into rural tourism. Xiao Yi, head of Yosu Culture Tourism Development (Chengdu) Co., Ltd. pointed to five yacht-shaped buildings on the Moon Lake and told reporters: “Those are five water homestays for trial operation. We will create a rural tourism integration project that integrates homestays, catering and tea culture experience.”
Tourists experience tea culture at a tea garden in Mingshan District, southwest China’s Guizhou Province, March 20, 2019. Xinhua News Agency reporter Yuan Bo
Mingshan District adheres to the idea of “integration of tea areas and scenic spots” for integrated development of tea tourism, and has held 16 consecutive sessions of Mengding Mountain Tea Culture Tourism Festival, forming a new mode of characteristic tourism of tea town with tourists “coming, staying and playing”. During the “13th Five-Year Plan” period, the mountain area received a total of 25.241 million person-times of tourists, with a comprehensive tourism income of 22.67 billion yuan.
Luo Jiang, Director of Tea Industry Promotion Office of Mingshan District, said, “Mingshan District vigorously promotes the integration of tea travel and accelerates the file upgrading, so as to consolidate the effect of poverty alleviation through the development of tea industry and take a good road to rural revitalization.”