The latest announcement issued by the Ministry of industry and information technology recently intends to define e-cigarette as tobacco, which should be managed according to tobacco. This has become a nuclear impact, and many people think that e-cigarettes are dead.
The birthplace of e-cigarette is in China, which may be the only original electronic product in China. However, e-cigarette has been faced with identity problems since its birth. At the beginning, smoking cessation was the selling point in the Chinese market. Later, it was eliminated by the market. It had no choice but to go to other places. It created a piece of world in other countries. It can be said that it started from the grass roots and was proud of the world. Although the industry has been constantly questioned, and a big negative news has emerged every two years, it has recovered quickly and started to grow more rapidly. Now it has grown into two enterprises with a market value of 100 billion, several enterprises with a market value of 10 billion, and many potential underwater companies. They are keeping the maxim of making a fortune, afraid of being targeted by the government, and afraid of encountering policy disturbances.
Looking back, e-cigarette can run bigger and bigger in the face of waves of negative factors, perhaps because it is in line with the law of industrial development. If the products that conform to the law of industrial development can not be produced here, they will also be produced in other places. If they can not be sold openly, they will sneak in the gray area. Now that China has developed this industry, it is necessary to make good use of this advantage and let this industry continue to maintain its advantage in the world.
The regulatory problem of e-cigarette is that it is an electronic product with tobacco characteristics. It is no longer possible to regulate it as an electronic product. If you want to smoke a cigarette bomb or oil, it will involve food hygiene. In some countries, it is regulated by food. According to the president of Beijing Tobacco Control Association, only the non combustible type of e-cigarettes belongs to tobacco, while the other main types are not tobacco products. If all e-cigarettes are included in tobacco monopoly, it is an opportunity for the tobacco industry, which has caused serious harm to national health, to further expand.
China has the largest smoking population in the world, but the overall effect of tobacco control is not ideal. Strict control of smoking population and quantity should become the mainstream consensus. Although tax is huge, it is only a means of control.
Of course, tobacco control can not be achieved overnight. It needs a process. In addition to reducing tobacco sales through price promotion, e-cigarette substitution is also a way. Therefore, even if tobacco is included in the regulation, the treatment of e-cigarettes and cigarettes can not be the same. The lighter of the two evils, the different circulation methods and regulation should be shown. Of course, some aspects should be the same, such as no advertising and no sales to minors.
It should be said that e-cigarette practitioners may encounter twists and turns, but e-cigarettes will certainly not die. This huge industry needs supervision. At the same time, supervision should recognize the law of the development of this industry, find a balance between industrial development and supervision, and guard against one size fits all. Our attitude towards e-cigarettes may have an international demonstration effect.