2021年9月23日

Tomb Sweeping Day, May Day holiday will be around to welcome the tourism peak flower tour products heat upgrade

Tomb Sweeping Day and May Day holidays will see a tourism peak — the tourism market has picked up significantly

Spring is shining brightly and everything is reviving. It is a good time for an outing. In a few days, the Qingming holiday is coming, and many people have already made their travel plans. There are a lot of people eyeing soon after the May Day holiday, eating, living, travel, travel all arranged, everything is ready, only waiting for the arrival of the holiday.

Many online travel companies, according to the tomb-sweeping day and five small long vacation travel ticket, holiday hotel, car rental, drive, the scenic spot tickets, with group tour across the province travel products is in good condition, some places even appeared a booking and so on train ticket, home stay tense situation, the tourism market will obviously around is expected in the holiday travel peak.

The market rebound is expected

“There is a three-day holiday for Tomb Sweeping Day, and I have booked a trip to Kaifeng, Henan Province, for another two days.” Lin Chen, who lives in Beijing’s Chaoyang District, loves to travel. “I haven’t left Beijing for a long time, and now I want to go anywhere. I asked for annual leave before I even had time to figure out where to go.” Lin Chen says, the person that plans to travel in oneself friend is very much, exchange each other all the time, each other “plant grass”, in everybody’s opinion, travel is spring day should open means.

As the situation of epidemic prevention and control improves, many “postponed” travel plans need to be released during the Qingming Festival and the May Day holiday. From 0:00 on March 16th, people in low-risk areas can pass freely throughout the country with the health code “green code”, without the need for a negative certificate of nucleic acid test, which directly stimulated the people eager to travel. As of March 18, the number of people booking tickets for scenic spots during the Qingming Festival holiday through Ctrip increased by 30 percent compared with the same period in 2019, data showed. According to Fang Zexi, an industry analyst with Ctrip Research Institute, 100 million trips are expected to be made during the Qingming Festival holiday.

According to the notice of the General Office of the State Council on the arrangement of some holidays in 2021, there will be a total of five days off on May 1st and May 5th, which makes many people make travel plans for the May 1st holiday in advance. Searches for national tickets on Ctrip’s May Day holiday platform increased by about 40 percent compared to the same period in 2019. According to Qunar, ticket bookings for the May Day holiday have surpassed those for the same period in 2019. Hornet’s Nest data also showed that the May Day tourism search heat rose 130%.

Huge market demand, timely favorable policies, sufficient vacation time, multiple factors superposition, so that the tourism market in this spring recovery is highly anticipated. Hou Xueqiang, the founder of After You House, has seen the market heat from the bookings for the Tomb Sweeping Day holiday and the May Day holiday. “Our rooms were fully booked a month ago, and the bookings for the May Day holiday have already reached 80 percent. Confidence in the travel market is returning. According to Gai Shuhua, founder of Future Good Stay, a membership-based boutique B&B booking platform, 99 percent of B&B bookings have been made on the platform during the Qingming Festival holiday, and 90 percent for the May Day holiday.

“Flower Appreciation Tour” product popularity upgrade

As the weather warms up, Bauhinia chinensis trees in parks and streets in Liuzhou, Guangxi are in full bloom, attracting tourists to record the bright spring days with their cameras. Every year from March to May, China has ushered in the flowering season from south to north. Flower appreciation has become a major theme to activate spring travel consumption.

After the Spring Festival, the tourism market has welcomed a number of people who taste fresh and enjoy flowers for spring. However, during the upcoming Tomb Sweeping Day and May Day holiday, the popularity of “flower appreciation tour” products has been upgraded again, with a significant increase in bookings. Huazhuahai, zoology and botanical garden are among the most popular scenic spots on several online tourism platforms. Wuhan, Wuyuan, Kunming, Nanjing, Luoyang, Guangzhou, Suzhou, Chengdu, Nyingchi and other places have become popular flower destinations.

Local and peripheral tourism continues the hot trend since the Spring Festival holiday. According to data from Ctrip, more than 50 percent of this year’s Qingming holiday tourists signed up for nearby Tours and short distance excursions, while the demand for local and nearby Tours based on flower appreciation and spring outing continued to lead the trend of “hotel vacations” during the holiday. In addition, Tomb-sweeping Day holiday hotel orders accounted for a significant increase, which means that the current intention of consumers to travel across provinces is also on the rise, cross-province travel is expected to reach a small peak.

As for travel methods, data from Lvmama shows that driving and taking high-speed trains are the main ways to travel during the Qingming Festival. As of March 18, the booking number of products related to Qingming self-driving travel on this platform has increased significantly compared with the weekend in March. In terms of high-speed rail travel, the booking number of products of group Tours along relevant routes, hotels and scenic spots, such as Hangzhou-Huangshan high-speed railway, Beijing-Shanghai high-speed railway, Hefu high-speed railway, Guihai-Guangzhou high-speed railway, etc., is the largest.

It is reported that in order to facilitate tourists to travel on the high-speed railway, a number of popular tourist areas have taken measures such as increasing the number of cars, bullet train reconnection, to maximize the demand for tourists to travel. For example, China Railway Kunming Bureau Group Co., Ltd. announced that 27 pairs of mobile cars would be operated daily on the Kun (Ming), Chu (Xiong), Dali (Li) and Jiang (Jiang) railways; The Kun (Ming) Yu (Xi) River (Kou) Railway runs 13 pairs of mobile cars every day. According to the change of passenger flow, the next step will be appropriate to add carriages, expand the formation, more Kunming to Xuanwei, Dali and other directions of the tourist train.

When traveling, do not forget to prevent and control the epidemic

The improvement of the epidemic prevention and control situation has enhanced people’s confidence in travel, but travel should still be tightened to prevent the spread of the epidemic. Feng Zijian, deputy director of the Chinese Center for Disease Control and Prevention, said people should wear masks when traveling and maintain personal hygiene during the Qingming Festival and May Day holidays. If you have fever or respiratory symptoms, diarrhea and other infectious disease symptoms, it is best not to travel, especially not to crowded places, to seek medical advice in time. During the trip, try to keep a distance of more than one meter between people. The administrative departments and service departments of all tourist attractions should control the number and density of tourists well.

Before the Qingming holiday, the Ministry of Culture and Tourism’s Department of Resources Development issued the Guidelines on Epidemics Prevention and Control Measures for Resuming the Opening of Tourist Attractions (revised in March 2021), requiring local governments to follow the new guidelines and guide tourist attractions to adhere to normal, scientific and precise prevention and control. If the risk level and emergency response level of COVID-19 epidemic prevention and control are adjusted, the prevention and control strategies and measures of tourist scenic spots should be adjusted scientifically and dynamically according to the requirements of local Party committees and governments. The upper limit of tourist reception in tourist attractions shall be determined by the Party committees and governments of all provinces (autonomous regions and municipalities) according to the local situation of epidemic prevention and control. There will be no “one size fits all” approach.

In response, many places have made adjustments to the reception of tourists in tourist attractions. Tianjin announced that under the premise of normal prevention and control measures, tourist attractions and parks will resume normal opening without uniform restrictions on the flow of people. A number of scenic spots in Jiangsu Province have arranged special personnel to actively conduct publicity and guidance for the public, such as normal epidemic prevention and control and booking Tours. Meanwhile, scenic spots have been equipped with personnel to strengthen inspections. (Zhang Xue, reporter of China Economic Daily)

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