2021年10月26日

Urban women’s appearance level consumer insight report released in Beijing: anti-aging “grain” topic attention

Beijing, March 29 (Xinhua) — Urban women’s appearance level “grain” topic consumer insight report was released in Beijing on the 29th, an insight report showed that urban women have more diversified needs and expectations for medical beauty and anti-aging, 77% of the respondents said that dry lines, fine lines, wrinkles and other “lines” are their most concerned about the anti-aging focus.

Reports show that the scale of China’s anti-downturn market is expected to reach 7.6 billion US dollars in 2027. According to the Insight report, the public’s greater acceptance of medical beauty against aging means that urban women have more diversified needs and expectations for medical beauty against aging.

With the promotion of anti-aging awareness, urban women expect to achieve aging reduction, frozen age anti-aging behavior is also gradually advanced. More than 72 percent of respondents preferred medical beauty over the most commonly used skincare and aging treatment.

The Insight report also shows that fighting aging is no longer the anxiety of the middle-aged, but the awareness of fighting aging among the young has matured. Urban women’s awareness of anti-aging begins to germinate at the age of 20. About 73.5% of the respondents start to face the pressure of aging between 20 and 29, 73.79% of the respondents found their first wrinkle between 20 and 30, and 77% of the respondents think “lines” such as dry lines, fine lines and wrinkles are the focus of their anti-aging attention.

According to Long Xiao, deputy director of plastic surgery at Peking Union Medical College Hospital, Botox is more accurate and effective than other anti-aging programs for dynamic wrinkles, including crow’s feet and eyebrow lines. She also suggested that consumers of medical beauty should keep their eyes open and choose a qualified doctor to ensure the effect of treatment.

Cao Dequan, full-time deputy secretary general of China Association of Plastic Surgery, pointed out that with the improvement of the acceptance of medical beauty and the expansion of the market scale, the process of standardization of medical beauty industry has a long way to go. Relevant national departments have made strict norms and restrictions on the medical cosmetology projects carried out by different levels of medical and aesthetic institutions, and the training mechanism for medical and aesthetic doctors has been systematized year by year.

“Consumers can check the practice license of medical beauty institutions, as well as the doctor’s qualifications and scope of practice through the website of the National Health Commission before receiving treatment. For injection products, including botulinum toxin, consumers will also be able to scan the ‘China Electronic Drug Supervision Code’ on the packaging of products to identify their authenticity.” Cao Dequan said.

The Insight Report was jointly published by Allergan Aesthetics, Fashion Health magazine and CCTV Market Research Co., Ltd. (CTR), aiming to reveal the anti-aging awareness and behavior of urban women in China at the present stage through systematic research and analysis, and to provide scientific and effective anti-aging guidelines. Representatives of 16 medical and beauty institutions witnessed the launch of the Insight Report.

“The rapid rise of the looking-level economy is evidenced by the increasing awareness of young consumers and urban women in general. Therefore, the attraction of Chinese medicine in the United States and anti-aging has been increasing, and the investment upgrading of anti-aging has become a trend.” Wang Zhiqiang, vice president of administration of Beijing Meilai Medical Cosmetic Hospital, said the release of the report provides more insights into the development of a new track for Meilai to fight aging. “As a medical beauty institution, we will continue to practice the self-discipline of the ‘three normal’ industry, promote the establishment of consumers’ awareness of authentic products, and create a healthy and orderly development of the industry.”

Cheng Min, executive marketing director of Allergan Aesthetics China, said that in the high-intensity and fast-paced urban context, while medical beauty anti-aging has become a high-frequency word, its deeper motivation for consumption is the continuous pursuit of a better life and self-confidence, which may lead to a new change in the consumption structure of medical beauty.

Yu Feng, deputy general manager of MUI Mobile User Index Research of CCTV Market Research, pointed out that with the continuous growth of appearance level economy and self-pleasing consumption, anti-aging has become one of the “rigid requirements” for seeking beauty across diversified age groups. “With our ongoing research and tailored research, we hope this insight will provide consumers with a valuable guide to avoiding potential minefields along the way of staying young.” (after)

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