April 1, March 30, fast home furnishing vertical class “ideal creators conference” in Foshan successfully closed, a number of fast home furnishing real estate people gathered, a short video era of home industry marketing strategy, development path, etc. Foshan media group, deputy director of management committee, party secretary of foshan radio station, head wei-li zhang, general manager liu Xiao quickly operation center, the Louvre household group vice President WuWei katyn, ji, head of the army and other distinguished guests quickly ideal home, at the same time, a boring landlord one elder brother, designer, cool, Wang Beile about real estate and so on dozens of quickly anchor head also came to the scene, and the operation and creation in the short video sharing.
Kuaishou huge user base into the creation of ecological chassis to help vertical marketing to achieve business closed loop
Quickly operations center general manager liu Xiao in his speech was well quickly platform’s relationship with the creator gives own opinion: “as of September 2020, quickly users mutual concerns about 9 billion, about 25% of the average monthly active users for content creators, 23 million of them have become a revenue creators, connection between each creator, constitutes a huge world well quickly.”
With the development of videos becoming more and more nationalized and industrialized, and the expression of live broadcasts becoming more and more professional, it is crucial for the creators to have a definite growth and own their own business position. Liu Xiao said: “With the help of the Kuashou trading ability system represented by the home page of merchants, POI details page, short video Xiaohuang car, and Xiaohuang car in the broadcast studio, the creators will enter a new stage of personal growth.”
Ji Xinjun, head of Kuaishou Ideal Home, also introduced that the new ecological situation of Kuaishou real estate and home furnishing presents a good trend. The total number of fans of real estate and home furnishing is 400 million, and the total number of real estate and home furnishing creators is more than 88,000. In 2020, the total number of published works is more than 22 million, and the total number of live broadcasts is more than 7.3 million. The content consumption data of creators is also surprising. The cumulative number of videos played increased by 37% year over year to reach 140.34 billion, and the cumulative number of live broadcasts increased by 101% year over year. The total consumption time of users exceeded 113,200 years.
The huge consumption data is based on Kuaishou’s thriving community ecology based on content, social interaction and commerce. “Kuaishou Idealist’s vision is to create a real estate home, ‘content and business’ ecological closed loop, to help Kuaishou brother in Kuaishou to achieve online house viewing, buying, decoration, decoration and other one-stop services.” Ji stressed that Kuaishou is always committed to building “the warmest and most trusted online community.”
In order to better empower the creators and cultivate more regional talent, Ji Xinjun said that Kuaishou will launch the Idealist Quality Creator Training Plan and the annual “Qixing Star Plan” in 2021, and create a new situation of “hundreds of flowers blossom” in real estate and home furnishing by training hundreds of quality talent and fostering tens of thousands of quality works. At the same time, it will also enrich the commercial product matrix through “Quick Partner”, POI+ service e-commerce, “100 cities living in peace” plan and so on, so as to help more creators gain commercial value.
“Ideal” awarded the awards of the big coffee and excellent cooperation platform to share the short video marketing “unique secret” on the spot
In the award ceremony, the team of idealist creators awarded four awards for 17 fast masters such as “real estate masters”, “machinery masters”, “home decoration masters” and “transformation masters” respectively. “Idealist excellent cooperation platform” award respectively flower falls phoenix net real estate, soil and rabbit as well as qijia net, wang bele speaks real estate “idealist annual selling king” award income in the bag, “idealist annual with goods king” by the elder brother to decorate materials. In the finale, Boring Landlord Yi Brother and designer A Shuang both won the ultimate award — “Most Influential Creator”.
In recent years, e-commerce and social platforms have developed into stock competition, with short video platforms becoming the leading role. Kuaishou quickly attracted a large number of creators of real estate and home furniture by virtue of its powerful platform traffic-level marketing advantages. Always “love design, more than love a man” put in the home outfit stylist A Shuang of the mouth is one of them. In a short period of two years, she has created thousands of high-quality videos. Her signature short hair, detailed content, professional explanation and popular style have won her the love of tens of millions of fans, and she is recognized by fans as the “golden signboard” in the field of real estate and home furnishings.
How to change from an ordinary creator to a “home elder sister” in two years? A Shuang gave her “unique secret book”, “original IP operation system, strong content creation strength, good at creating hot style content, all three are indispensable. In addition, finding high-quality and precise user groups with strong consumption power and strong consumer demand, and creating professional business models in the form of short videos and live broadcasts can also bring more business cooperation and enhance personal influence in the industry.”
In addition to Shuang, there are also “a house viewing group transactions 23 sets of houses” Wang Beile about real estate, in less than a year to achieve the short video field of the network fans of the highest boring landlord One Brother, the top of the list of fast hands all station e-commerce anchors sales of the top Zhu Brother decoration materials and many other big coffee to share the mood of award.
Nowadays, “real estate + short video/live broadcast” has become the general trend of the real estate industry. Kuaishou is relying on the platform’s flow resource advantages and technical strength to stimulate the vitality of the real estate and home furnishing industry, helping more brands and creators to achieve accurate touch and effective transformation with users. In the future, Kuaishou will continue to help creators to obtain more long-term commercial value, enabling the traditional home real estate industry to get new development.