2021年4月23日

Qingming fire rural tour, “King of popularity” also need prosperous industry

The “popularity king” also needs prosperous industry

Tomb Sweeping Day has made rural travel popular

The Qingming holiday marks China’s first mini-travel peak of the year. Among them, you can travel, flower outing, taste the rural food of the rural tourist spots become worthy of the name of the “king of popularity”. Through the integration with ecological tourism and red tourism, rural tourism has a richer connotation, presents more new ways of playing, and becomes the leading role in the holiday tourism market.

The way to travel is more leisurely

On the first day of the Qingming holiday, Beijing resident Zou Lili’s family visited a cemetery in Yanqing District, then went to visit Longqing Gorge and checked into a village bed and stay in advance. During the three-day vacation, Zou Lili’s family stayed in Yanqing, enjoying flowers, scenery, visiting rural fairs and sometimes staying in B&B, “enjoying a rare leisurely vacation”.

Rural travel is the key content of Beijing citizens’ travel during the Qingming holiday. Data from the Beijing Municipal Bureau of Culture and Tourism showed that rural tourism received a total of 1.02 million tourists, nearly 90 percent of the same period in 2019, with Miyun, Yanqing and Huairou districts ranking top three in terms of tourist arrivals. Reporters found that such as Zou Lili will be a combination of worship and outing tourists, Qingming holiday is the main force of rural tourism in Beijing. Unlike in the past, rural Tours are mostly “one-day Tours”, most tourists choose to stay in rural homestays or characteristic hotels for 2-3 days of in-depth experience, and are more inclined to a leisurely and leisurely vacation. Zou Qingling, CEO of Lvma.com, said this year’s trips around the Qingming Festival feature a slow pace, deep interaction, cultural experience and quality enjoyment. It has become an important demand for people to choose high-quality tourism products and services to bring better travel and life experience for themselves and their families when they participate in rural tourism.

In an effort to boost rural revitalization and tap rural tourism resources, Guangzhou, Guangdong province, released the first list of 10 boutique home stay facilities in three districts, Zengcheng, Conghua and Huadu, in September last year. Qingming festival holiday, the 10 boutique home stay facility are introduced experience seasonal characteristics, for example, zengcheng my township stone planning for an outing activities, organizing tourists experience farming planting, picking, handmade YiCi, lead the tourists in rural tourism, vacation, slow deep experience the rural way of life, to get especially the favour of parent-child swimming, family tourism. This move not only brings high popularity to B&B itself, but also drives the surrounding farmhouse and agricultural products sales. These boutique home stay has also become a new bright spot in the rural tourism market in Guangzhou.

Local culture attracts the most attention

Yungang area high hills – xinrong district in gaoshan village township prevail fort village – a great bay attractions-and county township of deep well big spring mountain village – day town new town, this is the shanxi datong “native castle mountain pastoral, conventions of” journey to the west, and shanxi literature brigade department launched the province one of 22 rural tourism routes, contains more than datong county many sights. The traditional villages connected by the lines have become popular rural tourist spots.

Nowadays, rural cultural deposits have become the most important attraction of rural tourism. In order to deeply explore the local culture and traditional culture, festivals and themed cultural festivals are held, which become an important way for all regions to revitalize cultural resources and play the “cultural card” of rural tourism.

A grand “Gan Opera Culture Festival” was held in Leping, Jiangxi province, during the Tomb Sweeping Day holiday, allowing visitors to experience the unique charm of Gan Opera. Leping, Jiangxi Province is known as “the hometown of China’s ancient stage”. At the end of March, Leping Hongyan water ancient stage was built and put into use, and the unique and powerful singing on the water ancient stage presented a unique charm. During holidays, the city received more than 10,000 tourists per day. It is an important content of the 16th Mulberry Festival in Guangzhou Baosang Garden to allow visitors to understand sericulture culture by personally experiencing silk extraction, weaving and extracting mulberry pigment.

Shandong has launched the “hospitality shandong rural good time” theme year activities, will be based on “twenty-four solar terms” because of the folk culture, farming culture, local culture and local historical and cultural accumulation, using traditional throttle festival festival celebration activities, characteristic and the modern new holiday, according to 16 cities location, climate, folk characteristics in DengShanJie, open sea festival, music festival, food festival, and other series of key activities, aimed at promoting the transformation of traditional cultural resources of creative and innovative development. “Shandong continues to enrich the rural tourism characteristic products, cultivate the rural tourism boutique routes, continue to promote the quality of rural consumption upgrade, gather strength to build ‘Rural Good Season’ brand IP, make it become an important front to display and spread excellent traditional culture. Shandong Province Department of Culture and Tourism Deputy Director Sun Shu ‘e pointed out.

Industries also need to have their own characteristics

From Changping District, Beijing, along Changchi Road all the way to the ancient city of Yongning, Yanqing District, in the ancient city of Yongning a circle of rural fairs, and then eat a few fire. This is a road trip route shared on social media platform by Luan, a road trip enthusiast. Yongning ancient city, known as “the first city of suburban culture”, has been one of the important destinations for Beijing tourists on weekends, especially in the countryside here, firewood, rice, oil, salt, sauce, vinegar and tea, almost all the life needs can be bought, and was named “extremely firework gas” by travel lovers. During the Tomb Sweeping Day holiday, Yongning Ancient Town is crowded with tourists at various stalls.

Strolling the ancient city of yongning, and then go not far away from the town of liu gou village to eat a bean curd banquet, many tourists in yanqing tour route choice. With the stone mill handed down from generation to generation and the special tofu “secret recipe”, the villagers of Liugou turn “beans” into gold and attract tourists and diners with the special tofu feast. In 2003, in order to develop folk tourism, Liugou Village turned its attention to the “brazier pot” used to entertain guests during festivals and festivals in the village, and tried to open a folk restaurant. Slowly, more and more tourists came to taste, the village folk restaurant also from less to more, forming a scale. Now, in addition to the folk restaurant, the village has also built a home stay, a museum, tofu workshop, so that tourists can stay in Liugou more time, the local rural tourism industry chain can be extended, small tofu into a big industry.

To make rural tourism have both cultural and economic benefits is inseparable from characteristic industries. In Shuguang Village, Leibu Township, Huaining County, Anhui Province, a peach orchard covering more than 300 mu is in full bloom, attracting a large number of tourists to come for outing and appreciate flowers. As a mountainous town, the development of “beautiful economy” such as flower appreciation has become an important content of local rural tourism, as well as an important way for rich peasants. Whether it is appreciating flowers and green, tasting local vegetables, participating in agricultural affairs, or experiencing folk customs, only by truly having one industry in a village can rural tourism go further and better.

Agnes yoon

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