April 8, recently, guangliang wine industry 2021 spring press conference was held in Chengdu. At the conference site, Guangliang Liquor made public the sales data of last year. As of March 31, 2021, Guangliang achieved terminal sales of 1.635 billion in the fiscal year 2020. It took Guangliang a year to nearly triple its terminal sales, compared with 580 million the year before.
It is reported that in the new consumption era, new consumption trends, consumption scenarios and user needs together constitute the three main features of the new world of light bottles. Since the birth of the brand, Guangliang has been actively maintaining good communication with users, whether it is product building, brand marketing or market marketing, each link is based on consumer demand as the guidance; That’s one of the secrets of so many of today’s fast-rising new consumer brands. All kinds of signs show that experts in the industry analysis, in the liquor track, Guangliang is the most likely to become one of the representative of the new consumer brand liquor.
Guangliang summed up the scene marketing strategy by deeply plowing the scene marketing, capturing the pain points of demand in the consumption scene, and matching the product and consumer demand in the scene through popular IP cooperation. Guangliang hopes to have close communication with consumers through the guidance of real scenes, and finally output the brand concept and values.
It is worth noting that during the Spring Festival this year, through the cooperation of the celebrity food public benefit program “A Table of New Year’s Eve Dinner” led by People’s Daily, Guangliang Wine Industry not only gained massive exposure and good reputation online and offline, compared with the Q4 in 2020 and Q1 in 2021, the sales volume of the core single product Guangliang 59 increased by 289%.
In this year’s planning, Guangliang has finalized 10+S class film and television project cooperation, through focusing on the head of resources, the construction of brand moat. In addition, Guangliang will also create its own IP — “A Table of Good Food” urban public welfare tour activity, which is jointly launched by Guangliang and various marketing district government departments, enterprises and institutions and famous restaurants, to pay tribute to the backbone of the society and give thanks to the city builders and guarders; It is reported that this large-scale public welfare activity will be the beginning of Guangliang’s annual public welfare plan, and after that, the brand will also carry out in-depth cooperation with platforms and institutions such as Sina micro public welfare and Chengdu Charity Federation.
In addition to scene marketing, how to make the brand and the user link faster? More efficient? Guangliang also summed up a set of effective operating methods online and offline. The person in chief of Guangliang Wine Brand Center said that in the era of big data, the communication context between brands and users has changed from the direct contact of limited scenes in the past to the digital touch point with fuzzy boundaries. Therefore, how to make the moving pin faster in the current situation has become the ultimate proposition of both brand and market. The new generation of Guangliang has solved the above problems well through the three acceleration laws — “outstanding product power (good taste), precise brand delivery (accurate), dealers’ private operation (private upgrade)”, and finally achieved the “online popularity, offline volume” Guangliang.
For dealers attention how to make the private domain of operations and the problems related to upgrade, guang liang also elaborate the conference package – “guang liang institute club”, from online can assign dealer system, through the industry higher-ups system transfer, high quality resources, cutting-edge skills and the overall power distributor, open a new situation in change.
At the conference, Guangliang Wines officially launched its new product, Guangliang 59Plus, which is a kind of light bottle wine with strong sauce and aroma. The body of the wine is a combination of 80% Guangliang 59 wine and 20% Kun Sa sauce wine. Plus means better quality upgrade.
According to the introduction, in the sauce wine and light bottle wine continue to go up at the moment, Guangliang launched this new product, not just to comply with the market trend, but in the quality of the data bottle on the basis of the bottom, to bring users more comfortable, more pleasant products.
“The evolution of light bottle” is a very important idea of this Guangliang press conference, Guangliang wine industry said that in the past, there are many representative light bottle wine brands, in each different historical stage, changing the industry. The growth of Guangliang is due to the awe of this industry, and the opportunity to stand on the shoulders of giants to explore the future. We also hope to witness the arrival of the next new brand in the evolutionary history of light bottle with you