2021年4月23日

Know the inside story of “hardcore original” : to provide users with professional and credible content

April 8 (Liu Bo)7, know car emperor “know car youth core experience day” in know car emperor jingang car park held. On the same day, the auto emperor showed the details of vehicle performance measurement, active safety and passive safety testing.

Data shows that in 2020, the total number of original series has reached 206 million. In 2021, the company will continue to evolve and upgrade to better meet the needs of car users and improve the efficiency of purchasing.

Zhang Di, vice president and editor-in-chief of the car emperor, believes that for a long time, the automobile information content has a massive but homogenized problem. How to help users improve the efficiency of car selection and car purchase, and more convenient access to valuable professional content? This is the long-term thinking of the company and the mission of its original team.

In Zhang Di’s opinion, from the perspective of an ordinary user, understanding Chedi’s original content means understanding Chedi’s understanding of “professionalism”, as well as the platform’s sense of responsibility and media credibility. Do content if there is no credibility, and the pursuit of traffic as the goal, will eventually be abandoned by users.

What kind of automotive content can become the “core content” that serves users’ choice and purchase decisions?

First of all, the automobile evaluation system should become an objective and professional ruler, enabling users to compare the different performance of different models in the same dimension. Only unified standards can provide users with retrievable, comparable and reliable vehicle evaluation data products.

The original team of Dokaedi has completed the measurement of 300 models favored by users within 3 months. This internal code name “TOP300” project not only creates a real and reliable reference for users to evaluate cars, but also accumules the professional ability of the original team. In order to ensure the uniformity of the test environment to the greatest extent, TOP300 has developed strict evaluation standards and adopted unified professional test sites and test personnel to minimize interference factors such as weather, temperature and personnel.

At the same time, the company cooperated with Jingang International Professional Circuit, National Quality Supervision and Testing Center (Beijing) and other professional test centers to ensure the professional and standardized output of the measured data of the company from the aspects of test standards and venues.

Secondly, the performance test of the car should pay attention to the safety performance of the car, and the test environment should be close to the actual driving conditions on the road in China.

For example, for the AEB test, which is one of the most important safety performance assessments for automobile consumers, AEB has introduced the real car simulation system from the international AEB test studio, which greatly improves the reliability and visual effect of the test in accordance with professional evaluation standards. In the actual test program, understanding the standard AEB test is from easy to difficult, covering several test scenarios: vehicle-to-vehicle (moving vehicle in front), vehicle-to-vehicle (braking vehicle in front), vehicle-to-vehicle (stationary vehicle in front), vehicle-to-pedestrian (near crossing simulation of children), and vehicle-to-pedestrian (probe simulation of children).

For further combining with the actual road driving scene, understand car emperor in 2021 to upgrade the test standard, added: the sudden disappearance of vehicle ahead (simulation is common in real traffic accidents), tunnel AEB test (when the vehicle in the tunnel, due to the sudden change of light can cause interference to the camera, at the same time, the metal structure of tunnel will cause interference to radar signal reflection), such as test items.

Over the past three years, in addition to “understand car emperor evaluation”, “law of ten thousand km, the car understand the big bang, the proving ground understand car services such as choosing a car user requirements” hardcore content “, the original team also has introduced a very wild, “very fast”, “blood cartwright”, “time” sail, “understand car company” and so on a series of automotive interest, culture, industry dialogue interview programs.

Based on his years of automobile industry experience and overseas living experience, Zhang Di believes that, different from the automobile culture in European and American countries, China’s huge automobile market and unique cultural and geographical environment will gradually generate and establish its own automobile culture. An original content team has to have a genuine love of the auto industry and auto culture to maintain a clear sense of purpose, and to be committed to generating lasting creativity.

Zhang hopes that the original team will adhere to the values of user needs and create a creative atmosphere that encourages innovation and self-transcendence, despite the constant challenges to overcome in this process.

In addition, Knowledgedee also hopes to support PUGC creators through “Knowledgenumber” and help the development and upgrading of content in the automotive industry. On the one hand, it has its own professional track, testing tools, studio, etc., which can provide content production tools and resources for creators. At the same time, relying on the aggregation of resources such as Dongdong Chedi, Douyin, Jinri Toutiao and Watermelon Video, it further builds an ecosystem of automobile content, aiming to make the creation and dissemination of automobile content simple.

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