For the further advantage of insurance, building insurance has a temperature, power construction, the “healthy China” on April 7, ping an life insurance released blockbuster “peace” enjoy the RUN “health service project (hereinafter referred to as the” peace “enjoy the RUN”) and matching products of main serious illness, through the “insurance, health management and medical service” one-stop solution, meet customer’s full life cycle of health care and risk guarantee demand. Shang Jingguo, Secretary General and Party Committee Member of Insurance Association of China, Sheng Ruisheng, Secretary of the Board of Directors and Brand Director of Ping An Group, Yu Hong, General Manager and Co-CEO of Ping An Life, Wu Peng, President of Ping An Health Internet and other officials attended the press conference.
With the development of social economy, people’s awareness of health security is getting stronger and stronger. Peace life positive response to a call for “healthy China” strategy, practice concept of “insurance” with temperature, precise positioning customer requirements, integration product design service content, launch covers private doctors, personal trainers, appointments, and project management of accompanying, postoperative nursing, serious illness 12 key highlights services such as “peace” RUN “, pay the insurance period give customers a comprehensive warm heart, to provide customers with “five-star” service experience.
With the implementation of the Healthy China strategy into concrete actions, people will pay more attention to health management, medical services and insurance protection, said Shang. While providing traditional risk management and control, insurance companies should assume the responsibility of integrating health service resources and managing customers’ healthy development curve.
Yu Hong said: “‘ Ping An Zhen Xiang RUN ‘focuses on five service scenarios of health, sub-health, medical treatment, chronic disease and serious disease, so that customers have health care, sub-health supervision, accompanied by minor illness, chronic disease care, and special care for serious disease. ‘Temperature insurance’ is not a slogan, but the responsibility and commitment to the health and better life of customers — no matter whether the claim is settled or not, as long as there is a need, we can step out in the first time, take the initiative to protect customers from wind and rain, output continuous care, let customers feel more warmth of insurance!
5 scenes and 12 highlights of services to achieve comprehensive heart-warming protection
At the press conference, Ping An Life Chief Product Officer Hu Tingzhou delivered a keynote speech entitled “More intimate service with temperature insurance”, and introduced in detail the service system of “Ping An Zhen Enjoy RUN”.
“Ping An Run” is provided by Ping An Life Insurance, Ping An Health Internet and Ping An Smart City. The service focuses on five scenarios of health, sub-health, medical treatment, chronic disease and serious disease, bringing full-cycle, accompanying and warm service experience to customers who buy serious disease products.
According to the introduction, in order to match different customer groups, “Ping An ZhenxiangRun” includes three versions, namely Happy Run, Prime Run and Prime Run Plus, respectively building different service systems at different levels to meet the differentiated needs of customers.
Among them, LEXIANG RUN provides each customer with a family doctor to provide daily health services, professional diagnosis and treatment of minor diseases, chronic disease prevention and management, and serious disease project management of systematic value-added health services; On this basis, Run adds audio-video consultation services and sports protection rights; Run Plus provides comprehensive quality and value-added health services, creating the “Hermes” in health services.
Honour enjoy the RUN Plus, for example, as “peace” enjoy the RUN “service system of rights and interests the most, the most widely coverage of health service plans, to enjoy the RUN Plus with exclusive general practitioners, professional fitness coach, a registered dietitian, psychological consultants and other professional team, provide private doctors, personal trainers, appointments and accompanying, postoperative nursing, serious illness 12 key highlights services such as project management, can satisfy the customer scenario, a full range of health management and medical diagnosis and treatment needs.
When you are healthy, Run Plus offers customized exercise and nutrition programs to motivate you to exercise through exercise benefits. In sub-health, Run Plus provides customers with weight loss programs, sleep management programs, and special physical examination services to reduce the risk of disease. When sick, customers can enjoy professional doctors 7*24 hours audio and video online consultation, outpatient appointment and accompany, postoperative door-to-door care and other services. For chronic disease customers, the sugar control training camp covered by Run Plus can help customers develop good sugar control habits. Endocrinologists, health managers and nutrition managers can provide caring blood glucose management services. If the client is unfortunate enough to suffer from a serious illness, the dedicated doctor housekeeper will also provide the whole stage of serious illness project management services from the treatment period, during treatment to after treatment.
Professional insurance guarantee and high quality medical service make insurance more warm
In recent years, the incidence of serious diseases in China continues to rise and is becoming younger. However, real pain points such as “difficulty in seeing a doctor” and “returning to poverty due to illness” are still common. With the increasing awareness of national insurance, there is also an increasing demand for supporting health services other than pure insurance protection products.
At the event, Mr. Shang Jingguo, Mr. Wu Peng, Mr. Sun Hanjie, Assistant General Manager of Ping An Life Insurance, Mr. Wang Zai De, President of the summit, and Mr. Yu Fang, Customer Representative and other guests had a round-table dialogue on “Healthy China” strategy, insurance and health management.
As the deepening of the insurance industry for many years a senior agent, Wang Zai DE Shared between the client and heart-warming story: “my job is to plan for the customer the wealth, avoid risk, but I think the work is not just focus on the customer insurance demand, but to really careful with customers to establish long-term contact, put the needs of the customers as the first, your services will be have a temperature, can really get the trust of others.”
Sun Hanjie said that Ping An always adheres to the “customer demand as the center”, studies customer security demands, and constantly promotes product and service innovation, which is mainly reflected in two aspects: one is the strengthening of professional security, and constantly improves the scope and depth of its main products of serious diseases. Ping An, on the other hand, wants insurance not only to be a financial guarantee, but also to be a temperature service provider.
High quality insurance services cannot be separated from the strong support of medical science and technology. Wu Peng said that Ping An’s strong health care ecosystem and insurance business are mutually empowering. The former provides high-quality medical and health services in the age of science and technology for Ping An’s huge customer groups, while the latter provides the precise matching of products and services for the public, deeply integrates products and services, makes insurance products and services more warm, and constructs a brand new product marketing model.
Shang Jingguo said that the insurance industry should dig into the needs of consumers. On the one hand, it should provide comprehensive and professional security that can be used at critical times; on the other hand, it should provide down-to-earth services that can be used in daily life, so as to truly enhance consumers’ sense of gain.
Build service ecology and build differentiated core competitiveness
Recently, Ma Mingzhe, chairman of Ping An Group, put forward at the annual meeting of shareholders in 2020 that the development of the medical ecosystem of Ping An Group is closely related to its main insurance business. In the past ten years, Ping An has put forward the concept of “temperature insurance”, which includes the building of service capacity and ecological construction in four aspects: health management, chronic disease management, critical care and elderly care. In the future, Ping An Group is committed to expanding the pure financial guarantee of insurance in the past to service guarantee.
Finance is the present tense of peace; health is the future tense of peace. Core business sector as a group, ping an life insurance, relying on strong ping an group health ecosystem will product and service depth fusion, in providing customers with afterwards, on the basis of risk compensation, ecological building services actively, establish a set of “front-end in the health management, the professional guarantee, the back-end efficient solution” in one comprehensive health management solutions, let more temperature insurance products and services.
In addition, safe life surrounding the core of insurance needs of customers and healthy life safeguard, continuously enrich service system, use of technology to service the whole process, through claims innovation, customer service, the upgrading of rights and interests of measures such as wisdom, building rich ecological service, providing customers with “simple and convenient, friendly peace of mind” “five-star” service experience.
Ping An Life says it is Ping An’s bountiful duty to provide quality products and services to consumers. The launch of “Ping An Zhen Xing RUN” is an important exploration for the company to build “temperature insurance”, as well as an important measure to build “life insurance +” product system and form a differentiated competitive advantage. In the future, the company will continue to give full play to its advantages in insurance and service ecology, improve customer health management, and contribute to the construction of a healthy China.