On April 8, today, at the scene of the 104th session of the national sugar &wine trade fair, China light industry enterprises jointly by the organizing committee of the national sugar &wine trade fair investment and development association, cofco nutrition and health research institute, Tmall food fresh division in 2020, the Chinese food industry and economic operation data and Tmall food industry core consumer data as the foundation, combining tracking viewpoint on the trend of food nutrition and health research institute, issued jointly compiled the 2021 white paper on China’s food consumption trend.
Starting from the core needs of consumers, the white paper analyzes the changing direction of food and beverage products, covering all major categories of food and beverage products in four directions: new sensory experience, convenient new form, healthy new balance and new emotional link.
As the core demand of food and beverage industry, sensory demand of delicious, exciting and novel has always been the core yearning of people for food. Innovations in food and drink to address this basic need have been numerous, and during the COVID-19 era, home-based eating led to accelerated innovations in such areas as convenience foods and complex flavorings.
COVID-19 has changed the way consumers think about diet in so many ways that there has been an unprecedented increase in health concerns. Food and beverage sectors are paying increasing attention to health, meal replacement, functional food, healthy condiments, low-alcohol wine and other subcategories are riding the east wind and growing against the trend.
Under the epidemic, the cost of living and the pressure of family cooperation are rising, and the time pressure is further increased. People’s need for convenience is increasingly strong. Fast and delicious, has become the choice of more people, packaged food, self-heating food, prepared dishes and other categories accelerated growth.
With the increasing life pressure, consumers’ demand for food and drinks is no longer limited to the product itself. More and more consumers’ value for food and drinks begins to depend on the communication of social value, identity, brand emotion and creative design content. Innovations abound.
The white paper hopes to provide guidance for enterprises in various food and beverage industries, empower them, jointly promote the development of the industry, create a new pattern of the industry, and face new challenges in the industry through insight into the new changes in the development of the food industry, and summarize the ways of new consumption trends.