Another year cherry blossom season, the most beautiful Wuhan with the beautiful scenery into the offline card resort, and online, electricity business anchor Weiya after a year again for the “Hubei good thing” endorsement, so that the hero city to add popularity. On the evening of April 6, Xinhuanet and Weiya launched the “Ordinary Weiguang · Wuhan Freshmen” Lian-Mai Wuhan activity, and held the Hubei public welfare special live broadcast again, which received 16,776,700 fans to watch during the peak period. As the “core good thing” in the Hubei public welfare special live broadcast that night, Dongfeng Fengshen AX7 PRO received the intention order of 2,830 units in the live broadcast, which led to the hot selling trend of the car live broadcast.
Super IP once again together, the core strength to the sufficient “chop hands” reason
It is reported that a year ago, in the public welfare broadcast of “Orders for Hubei”, Weiya sold 1750 Dongfeng Fengshen GS in 7 minutes, successfully exploded out of the circle. Now, Dongfeng Fengshen and Viya have made two successful attempts, resulting in an intention order of 2,830 AX7 PRO units, which also draws much attention to the air channel of automobile live broadcasting. As we all know, as a bulk consumer goods, buying a car is not impulsive consumption, and consumers tend to be more cautious when buying a car. It is generally believed in the industry that live broadcast can allow viewers to “plant grass” a car model, but to truly “bring goods”, it is a test for both the host broadcast and the automobile manufacturers.
Under the core concept of “enjoy the fun of driving”, Dongfeng Fengshen keeps moving forward. This time, the AX7 PRO brought to the audience of VIVIA is just the heavyweight SUV model of the brand. In the eyes of the recommendation officer, it not only has tough shape, intelligent technology and strong power, but also its advanced configuration is “bright and solid”! Judging from the results of the campaign, the core strength of the AX7 Pro is the key reason consumers are buying it. The level of appearance, strength and wisdom to hardcore SUV wisdom, not only on the quality of building cars in line with the eu “product is king” concept, in the live events more users under 8 yuan order, relief direct offer 16000 yuan, ten years unlimited mileage warranty etc. Multiple discount and high quality service, has long feedback user trust and support. During the live broadcast, users who place orders also have the chance to draw the ultimate prize of one year’s use right of Dongfeng Fengshen AX7 PRO(intelligent version). No wonder it was rushed out as soon as it was put on the shelves.
To the appointment of cherry blossoms, witness the vitality of the city of heroes
Last year, e-commerce live broadcast opened up new ideas for enterprises in Hubei to resume work and products after the epidemic, and helped Hubei overcome the difficulties. As the first e-commerce anchor to enter Wuhan after the epidemic, Weiya had set the “cherry blossom appointment” in Wuhan; A year later, under the guidance of Hubei Provincial Department of Commerce and assisted by Xinhuanet, Taobao Live and Viya, Hubei Yunshang Marketing once again injected a “strong shot” to actively meet new challenges for the rapid recovery of local enterprises in Hubei.
From one to another in a spring in the spring, as more and more like dongfeng fengshen enterprise brand gradually on the right path, as the market increasingly improved, with the “one party too hard Cohesion, p plus support “of China believe that won’t beat” wuhan Ya “will bring more surprise to people to make this a after the ashes, thorough fares of nine provinces of prosperity.
Actively Embrace Digitalization, Live Broadcast with Goods to “Add Additions” to Marketing Innovation
In the face of the “young” and “digital” of the new topic, Dongfeng Fengshen increase marketing innovation and change. In fact, in addition to live broadcasting with goods, Dongfeng Fengshen has never stopped exploring on the road of innovative marketing, and has made many bold attempts in content co-creation, short video, word-of-mouth operation and other aspects. On the one hand, after joining hands with Viya Viya in “Ordering for Hubei” public welfare live broadcast in April last year, which pioneered the live broadcast marketing of car companies to sell cars, Dongfeng Fengshen actively explored the private domain construction of short video and live broadcast, and realized that the new number of fans of the full matrix exceeded 500,000. On the other hand, it cooperated with nearly 100 distributors to carry out the “Golden Anchor Special Training Camp”, and incubated dozens of web celebrity anchors. Fully opened the brand upward process of dongfengshen, is to break through the innovative marketing pattern, further shorten the distance with customers, will be a more temperature of dongfengshen present to consumers.
It is worth mentioning that, holding hands with Weiya’s Hubei public welfare special live activities, only Dongfeng Fengshen in Wuhan, the one-year anniversary of the series of innovative marketing initiatives of the “first bullet”, in the next 3 days, Dongfeng Fengshen will continue to play.
In the 12th anniversary of the establishment of the brand, after being tempered and actively embracing the change of Dongfeng Fengshen, is also ushered in a new era of accelerated change and development with a new look. Under the development idea of “embracing customers and working together”, Dongfeng Fengshen makes steady progress in every step, only to seek a new chapter in the development blueprint of Dongfeng’s independent business.