VIPKID Intelligent Learning Reading Pen has been named the Red Dot Award for Design in 2021 by the German Red Dot Design Award Committee. Product Design 2021), becoming the first winner of the German Red Dot Award in the past 70 years to create an online and offline full-chain education ecology with the help of point-reading function.
Founded in 1955, the Red Dot Award in Germany is one of the world’s top industrial design awards recognized internationally. Over the past decade, it has attracted more than 60 countries and more than 10,000 works each year. The Red Dot Award is regarded as a bellwether of global industrial design and development trends because its winning works represent the highest level of industrial design in the world. VIPKID’s Red Dot Award shows that its ability to “make education better through design” has been recognized by the international industrial design community.
In the eyes of international industrial design judges and many education professionals, VIPKID has integrated the concept of “attention management growth cycle” into the design of reading pen, which has made an epoch-making definition for the development of children’s learning reading pen category.
Attention management awakens the learning drive
VIPKID intelligent reading pen is committed to providing intimate company for children aged 3-8 in the language initiation stage. These concepts are embodied in the appearance design. In terms of color matching, the grey and white minimalist style is adopted to create a sense of lightness of experience. In the process of children’s use, the sight concentration is not scattered, and self-consistent support is provided for the sense of integration of writing style and scanning content. In terms of shape, VIPKID intelligent reading pen has abandoned the common irregular shape of color jumping. Starting from the theory of ergonomics, it collects the pen data of thousands of children. The industry pioneered the “pen holding surface + concentrated key control”, so that children can grasp and control as easily as they treat touch toys.
These design designs not only follow the artistic principle of “simplicity from complexity to complexity”, but also reflect the designer’s deep concern for the formation of children’s good learning habits: Because in the process of cognition of the world, children’s visual, touch and hearing, in turn point of reading pen intervention children interact with the scene, the process of management in the process of using children’s visual, tactile and auditory, reduce child distraction in the cognitive process, increase the content of appeal, and guide its focus on content interesting and logical fluency, focused thinking, Get into and immerse yourself in flow as quickly as possible.
The whole cycle of growth
VIPKID intelligent reading pen won the recognition of the Red Dot Award, not only from the leading concept of appearance design, but also from VIPKID’s long-term and profound insight into children’s learning needs, and the external function details, continue to provide the ultimate learning experience for children, and provide greater user value for parents.
From the functional point of view, VIPKID intelligent reading pen is a functional pen that can run through the whole growth cycle of children’s “grasp, enlightenment, cognition and learning”, and through children’s “cognitive curiosity” and “learning confidence”. During the design research period, the core designers of the VIPKID team found that most of the click reading products on the market were positioned as “enlightenment playmates”, which focused on children’s interest without stable expectation of use. The most important thing was that the “flat sweep” action was not suitable for children’s grasping habits. The designers then spent 14 months defining the product, polishing 120 product sketches, and developing more than 50 3D model simulations, confirming the “slant design” as the biggest functional feature.
With the support of the “slanting design”, children with full curiosity can learn about the unknown world by sliding across the paper at random on the slanting plane just like holding a crayon. No longer have to be parents break small hands, stiffly take the nib parallel scanning reading content. After school age, teachers and parents do not have to correct the child from the pen scanning habit to the normal pen holding posture. The design of this detail was also recognized by the German Red Dot Award jury.
A group of designer parents who “love their children and understand education”
And behind the children’s ultimate experience, there is a group of designer parents who “love little, love big”. A core member of the design team found in the survey that: Many parents are worried about why children aged 4 or 5 seldom use the most fashionable and rich reading pens carefully selected by their parents. This designer came up with the idea of designing a reading pen that “lets children love learning” and can be used continuously. Therefore, he collected the pen holding data of thousands of school-age children and made various pen models. Let the mother of another designer in the team take it home to test the child’s pen grip, and listen to the child’s feedback before making adjustments. Once, when the mother came home in the middle of the night and woke the child, the 7-year-old got out of bed and asked, “Mom, do you still need me to do the pen holding test for you again today?” It is the designer parents who hold a sincere heart and hold the vision of “making education better with design”. They not only want to give their children the ultimate experience, but also want to give more children the same learning experience, which makes the appearance of this intelligent reading pen.
And these designer parents are just a member of the professional designer team of VIPKID “Love Children and Understand Education”. This team, with a master’s degree from the Central Academy of Fine Arts as the core backbone, brings together high-level talents from multiple disciplines such as user experience, industrial technology and art aesthetics, and has a deep understanding and judgment of the market and users in the daily business integration, so as to ensure the high quality of product design pain points. As of April 2021, VIPKID has submitted more than 700 patent applications and obtained 270 authorized patents, among which 229 design-related patents have been obtained. In addition, because of VIPKID’s outstanding contribution in the design of educational products and services, VIPKID was awarded the Expert Special Nomination Award in the annual selection of the top ten Chinese copyright owners by CPCC(China Copyright Protection Center) in March 2019.
Deep cultivation of IP operations to enable users to greater value
VIPKID intelligent learning reading pen can win the international design award, but also because VIPKID has always attached great importance to IP learning product development and innovation is inseparable.
At present, the integration of IP and children’s education is getting closer and closer. VIPKID laid out and explored in the field of IP learning products as early as five years ago. It has successively launched story machines and English enlightening Bluetooth speakers, which carry original English content and are warmly welcomed by the market.
In the past five years, VIPKID’s IP industrialization operation strategy has achieved fruitful results. At present, the IP value of VIPKID has reached 1 billion RMB. In the past five years, from 0 to 1, the designer team has developed VIPKID’s unique English teaching content in physical products and exported it to the market under the brand Dino Daily. We have designed more than 500 SKUs (single design products), launched more than 100 teaching learning boxes, and more than 100 learning products, such as English game chess, English game cards, and 100-day plan. We have also cooperated with many brands and institutions such as the Palace Museum Stationery and China Science and Technology Museum to jointly develop educational IP derivative products to enable children to learn and experience. The closed-loop construction of “online immersion input and offline scene output” has been realized, and the integration of VIPKID’s “teaching appeal” and children’s “emotional appeal” has been built into IP education ecology.
In the future, VIPKID will continue to deepen innovation in the field of IP learning products, help children increase their interest in learning, internalize their learning habits and externalize their learning effects, and continue to provide users with extreme experience and greater value.