April 14 (14), Quanjude released the first quarter of 2021 results forecast, is expected to belong to the shareholders of the listed company’s net profit of -48 million yuan to -46 million yuan.
Quanjude said that due to the epidemic in the first quarter of 2021, the company’s stores and food sales in Beijing recovered slowly, leading to the company’s operating loss in the first quarter. However, centering on the annual business objectives and the main line of “keeping upright and innovating”, the company took multiple measures at the same time to promote the quality upgrading of stock stores and the development of non-on-premise food business, promote the launch and sale of new products, adjust the business structure and accelerate the improvement of operating results. With the change of epidemic prevention and control policies, the passenger flow has increased significantly recently, the turnover has gradually increased, the loss has narrowed month by month, and the business performance has shown a trend of recovery month by month.
In response to a reporter’s question last month, the spokesman of the National Bureau of Statistics (NBS) said that from January to February this year, the food and beverage income fell by 2%, and the food and beverage consumption has not recovered to the level before the epidemic. The decline in income indicates that the food and beverage consumption is still affected by the concentrated and sporadic epidemic in local areas, and the consumption potential has not been fully released.
As of March 16, cultural and tourism activities in Beijing have resumed in an orderly manner. In public places such as commercial buildings, shopping malls, hotels, restaurants and stores, the 75 percent restriction on travel during the Spring Festival has been lifted on the basis of strict implementation of various anti-epidemic measures.
It is understood that in the first quarter of this year, the quanjude outbreak for will affect as lower as possible, at the same time actively response to the prevention and control of “in situ” New Year call, meet the demand of consumer food during the Spring Festival, the company introduced a four to go dinner gourmet dinner box, in the development of prefabricated food both its advantages and characteristics, Chinese cooking master team by quanjude group research and development and to control all the way, Preferred ingredients and ingenious design enable consumers to enjoy the delicious restaurant class big dishes only through simple heating and cooking. By the eve of the Chinese New Year’s Eve on Feb. 10, the family banquet gift box had sold out, with more than 10,000 copies sold, and the market was very sought-after.
In addition, during the Spring Festival, Quanjude also launched for the first time a new cute baby lollipop in the shape of the company’s brand new IP image of cute baby duck, which was deeply loved by young consumers and the sales volume has been rising steadily since its launch.
Quanjude said that in 2021, it will continue to adhere to the principle of innovation, market-oriented, customer-centered, do fine catering, strengthen food, focus on energy, reduce costs and increase efficiency, and strive to achieve accelerated recovery and growth of business performance. In terms of strategic positioning, Quanjude should reawaken the enthusiasm of local consumers and become a restaurant with temperature around consumers. Product strategy, with the Spring Festival cloud on the opportunity to do the Spring Festival goods, the launch of prefabricated products, food products to the direction of the force.