2021年11月27日

Stay true to your original aspiration and walk hand in hand. 2021 Qiandao Lake Red Tourism Year was officially launched

On April 14, 2021 thousand island lake, red tourism year launch ceremony of incentives and thousand island lake tourism conference held in thousand island lake, strong marketing policy, start the thousand island lake red tourism year, further heating the thousand island lake tourism market, attract tourists travel customers product development and mining, thousand island lake tourism development with high quality.

The event site released to “heart oasis red resort” as the theme of the county inside and outside two categories of red tourism products. The mainly promoted red tourism products in the county are divided into five high-quality red tourism routes covering red genes, cultural characteristics, sports attributes and other regional tourism resources: “Red Middle Continent Dream Enlighten Ginger”, “Red Inheritance Green Water and Green Mountains”, “Red Footprint Revitalize the Village”, “Red Imprint Passed on from generation to generation” and “Red Beginning Heart Glow Passion”. And the subject of “red classic region linkage” outside the county red tourism product is the domestic first get through the line products of geographical boundaries, with “red move in zhejiang province” “red anhui province can move” “red dynamic Yangtze river delta” three lines as the main products, expand the influence and promote the linkage of realizing a complete coverage of the county, county very “dual” development pattern.

The event has attracted the attention of travel agents around the link and 2021 Chun ‘an County regional tourism marketing incentive policy on-site release and authoritative interpretation. According to Lan Gongwei, Party member and deputy director of Chunan County Culture and Tourism Sports Bureau, 2021 Chun ‘an County regional tourism marketing incentive policy is characterized by “high quota, wide coverage and strong strength” : the annual total amount of ten million, incentive market to stimulate the tourism industry to work together; The whole industry, such as rehabilitation, research, conference and exhibition, high-speed rail tourism, sports and leisure, travel photography and so on, has been extensively covered to promote the great development of all-region tourism. Individual reward of 200,000 yuan, 300,000 yuan, 500,000 yuan of treatment and recuperation, research, conference and exhibition incentive policy, strengthen the focus of development. On the scene of the press conference, Fang Bisheng, director of the Bureau of Culture, Radio, Television, Tourism and Sports of Chun ‘an County, and Zhang Xinzhong, president of the Yangtze River Delta Integrated Tourism Alliance, signed the strategic cooperation agreement of “thousands of people drive thousands of cars and thousands of people visit Chun ‘an”, which further deepened the brand influence of Thousand Island Lake tourism in the Yangtze River Delta region.

In addition, the conference also released the 2020 Thousand Island Lake tourism big data report. In 2020, Thousand Island Lake tourism will strive for development in the face of adversity, through five series of marketing innovation measures, including “First Innovation, Travel to Thousand Island, Travel around Chun ‘an, Channel Renaissance, and Cultural and Cultural Empower”, and supporting marketing incentive policies for the adjustment of the epidemic. It has achieved gratifying achievements of “taking the lead in breaking through the circle and walking in the front” in the resumption of work and production of national tourism industry. According to the report, Chun ‘an County received 19.2852 million domestic and foreign tourists last year, up 2.34% year on year. The total revenue of tourism economy reached 23.204 billion yuan, with a year-on-year growth of 0.05%. The average stay time of overnight tourists was 1.5 days, with a year-on-year growth of 0.05 days. The per capita consumption of tourists was 1,248 yuan, up 1.05% year on year, and the cultural and tourism industry showed a good recovery.

It is understood that the press conference also held the 2020 Qiandao Lake Tourism Best Partner Award Ceremony, announced the high-speed rail tourism, attract advanced enterprises and individuals and other seven awards; Four representatives of the tourism industry from inside and outside the county, including Ctrip and Yuryuan, came to the stage to make a speech. With the heart of gratitude, they made contributions to the tourism development of Thousand Island Lake and sought for further brilliant career.

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