2021年5月15日

Reignwood Voss “Half Tree Pear Flower” concert will be staged in “Shanghai Spring”

On the occasion of the 37th Shanghai Spring International Music Festival, “Half Tree Pear Flower” Shanghai Jingge Concert, led by famous Peking Opera artist Li Jun and vocal artist Meng Wei, will be staged at Shanghai Concert Hall on May 10, 2021. This is a unique concert featuring Beijing music as its core feature, which combines traditional Peking Opera singing with fashion music style and new media into a popular interpretation form. It is also an art grand event featuring Reignwood Group’s cooperation with famous Peking Opera artist Li Jun and the name of natural mineral water brand Reignwood Voss.

On the Internet, li jun and meng wei’s collaboration “half tree pear flower” has been familiar to many people, and this time the concert includes more than 10 songs, the repertoire is rich and colorful, reproducing the new Chinese charm charm. Highlighted in gog pieces on literary purport of “half pear tree”, “peach blossom”, “plum blossom”, “lotus”, have embodied thick historical background and the wild mood “chibi to meditate on the past”, “sacred”, have to deduce the classic love story “drunk love forever”, “shen garden wrong”, “everlasting love”, There are also “Remembering”, “Ordinary Greatness” and “Remembering the Beginning Mind”, which are concerned with current affairs and express national feelings. These works are ancient and new, with distinctive features, both refined and popular, such as the sudden rise of delicate fragrance and the sudden emergence of clear current. The wonderful idea of crossover integration has created a school of its own in the world of popular music. The concert will feature four special guests — pianist Kong Xiangdong, classical guitarist Cheng Bin, Peking Opera Drummer Lin Yuan, and Kunqu Opera Drummer Gao Jun.

“Half Tree Pear Flower” is committed to dealing with the relationship between “elegance” and “vulgarity” in music with the attitude of “elegance”, and strives to do the elegant interpretation and dissemination of common things. Liyuan is the representative name of opera, “Lihua” means the flower of the garden, and “Half Tree Lihua” means there is half of it besides the opera. Is not point out the “other half”, and therefore contains infinite possibility, can be a drama and song blend, the combination of male and female, elegant and popular collocation, tradition and contemporary, also can be the east and the west, rock and classical integration of freedom, rap, and sichuan, contribute to the society to promote and popularize high art, In particular, as a good topic of “the elegant art into the campus”, so that the younger generation can feel the charm of Peking Opera art.

Reignwood Group has diversified and rich cultural resources. In March this year, the Reignwood Cultural Foundation and the China Peking Opera Art Foundation announced that they would carry out more in-depth cooperation in the revitalization, inheritance and preservation of Peking Opera. It has been more than 10 years since Reignwood Cultural Foundation founded the cultural brand “When East Meets West”. It has held dozens of unique international cultural exchange activities. Through the exchange of domestic and foreign artists, the old, the young and the middle-aged, the profound Chinese culture has been disseminated on the international stage. In particular, young artists and young art lovers around the world will have more opportunities to experience the charm of traditional Chinese culture. On the stage of Shanghai spring international music festival, the Shanghai style jingge concert featuring jingyun songs is expected to produce positive and extensive social effects.

Lou said, chief executive of the pine valley group on the stage of the Shanghai spring international music festival with beauty “half pear tree” the song as the core characteristics of Shanghai jing song concert, not only keep up with the trend of the charm of the new era of the new countries, also shows the traditional culture of self-confidence, with pine valley group “when the east meets west” culture brand idea coincides with mine. The beauty of traditional culture can stand the test of time, and the dissemination of beauty also needs to match the pulse of The Times. As the title sponsor, Voss “takes water as the medium”, which perfectly combines the traditional Chinese cultural heritage of “goodness is like water and virtue holds things” with the brand concept of “purity, excellence, responsibility and quality” of Voss, and also opens up a new way for the traditional culture to be spread by international brands.

VOSS is one of the world renowned high-end natural mineral water brand, 2016 by the pine valley after the introduction of group in the domestic market gives a new idea, firmly adhere to the “green water castle peak is jinshan silver”, make green health enterprise “impression” of sustainable development, and to “irresponsible life intravenous drip” for the idea, open, positive, high quality fresh mode of a new life, Now it is not only a leading enterprise of industrial poverty alleviation, but also a loving enterprise of employment poverty alleviation. Together with “Half Tree Pear Flower” Shanghai Jing Song Concert, Reignwood Voss will deeply integrate with the quintessence of Chinese art, highlighting the significance of “cross-boundary integration and diversified dialogue”, which is worth looking forward to.

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