2021年11月27日

Inke reported overall revenue of 1.8 billion yuan in the first quarter

April 30 (28), Inke Entertainment released a statement, the first disclosure of quarterly data. According to the announcement, Inke’s overall revenue in Q1 2021 was 1.8 billion yuan, up about 80 percent from the same period last year.

According to Inke’s previous financial report, the group’s revenue of 2.2 billion yuan in the first half of 2020 reached 1.8 billion yuan in just one quarter this year.

According to the financial report of Inke in 2020, the overall revenue of Inke Group reached a record high of 4.95 billion yuan, with a year-on-year growth of 51.4%. Its annual profit was 200 million yuan, up 285% year on year.

It is worth noting that the performance of innovative products was outstanding, with the annual revenue reaching 2.07 billion yuan, contributing to 41% of the total revenue from 14% in 2019. A number of audio and video social products began to become an important engine for the continuous growth of the Group’s revenue.

It is understood that at present, Inke Group has more than 20 audio and video products. In addition to the Inke live broadcasting business, the Generation Z social application “Jimu” and the video dating product “Shuiyuan” have also been ranked in the top echelon of each segment track.

At the same time, the user volume and value of Inke have been continuously improved. By the end of 2020, the annual growth rates of Inke’s MAU(monthly activity) and ARPU(average revenue per user) both reached a new high of 22.35% and 24.46%, respectively.

Feng Yousheng, the chairman of Inke, introduced that almost at the same time that Inke went public in 2018, he began to break down the internal organizational wall of Inke. He divided the enterprises of 2,000 people into 20 or 30 entrepreneurial teams, delegated power to resources downward, and implemented the “internal horse racing” mechanism. This management mode greatly improved the initiative of employees to explore new opportunities.

Taking the Internet dating social track as an example, the registered users of Inke’s Duiyuan App have exceeded 10 million. According to the annual list of apps released by Internet Weekly, Duiyuan ranked the 7th in the “New Edge Apps of 2020”.

Feng Yousheng revealed that in the social field of love and marriage, the next group will be on the line for different positioning of the characteristics of the new products.

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