2021年10月26日

Resolve the pain point of home decoration industry to boost consumption upgrade Gome home decoration strategy set sail in an all-round way

April 30, Gome’s “home” The “life” strategy 2.0 stage introduced the important achievement again. 29, “BIM intelligent decoration platform — Gome X dressing home • Home furnishing strategy and APP launch conference was held in Beijing. Leaders from the industry association, supply chain partners, media and guests witnessed the launch of the decorator APP and BIM intelligent decoration platform. The standardization and upgrading of online home design will promote the high-quality development of the home decoration industry and help industry partners to provide better and more affordable home decoration services.

At the press conference, Cui Jian, founder and CEO of Dressjia, gave a detailed introduction to the “Dressjia” APP of Gome Holdings. As a home improvement enterprise, Dupijia mainly provides digital solutions for the upstream and downstream of the industrial chain. By relying on the world’s leading BIM system for home improvement, Dupijia creates the top Internet home improvement infrastructure and service provider in China.

Cui Jian said, “Gome wants to do decoration platform for a long time. The cooperation between Gome and Dresser is due to the sense of mission of Dresser to the home decoration industry, which is the same as Gome’s cognition. Both of them are to form new standards and new industry rules based on users. We are a platform, referees, not players.”

Cui Jian introduced, home furnishing market scale is huge, according to the latest agency report data, with the fourth line and the following city decoration amount proportion rise, home furnishing market will reach 6 trillion yuan from the current 5 trillion yuan to about 2025, this scale will be four times as much as the home appliance industry.

Talking about the future, Cui said the company’s strategic goal is to reach 500 billion yuan by 2024, three years from now. Therefore, dress up home immediately started six partner program, is a design one mean of city plan, plan against four types of family groups in the country with BIM system, artificial intelligence technology resources, global master artist and way of life, to explore to create design, including design marriage room, design suitable for the elderly for young people and old products, designed for two child family growth, And design the most suitable living space for both migrant workers and entrepreneurs.

The second is the Master Partner Program, which plans to recruit 100 designer partners in the next three years to become masters, gods and dream partners.

The third is the store partner plan. Dressers will open a flagship store of more than 100,000 square meters in each city and more than 2,000 smart stores in the community grid.

Fourth, the cloud designer plan is to collect 1 million Hyper-RealBIM designers, and the number of designers has reached 1,000.

Fifth, the novice artist plan, in view of the current number of workers in the home decoration industry is about 10 million, but the annual supply of workers is declining at a rate of 3%-5%, while its demand is rising at a rate of 1%-3% per year, the contradiction between supply and demand is increasingly prominent. Dressers will train 10 million new artists in the next three years.

Six is the Material + Home Furnishing Cloud Shopping Guide Plan. Doming Home will provide full digital modeling support for material suppliers and home furnishing suppliers. Massive models will be easily online, which will completely break through the last barrier for you to sweep the Internet, play entertainment e-commerce and control interest e-commerce.

At the summit forum of the press conference, the guests deeply discussed the challenges and opportunities existing in the home decoration industry, and put forward the Gome model and solutions while understanding the pain points of the industry and users. As an important member of Gome’s new strategy of home decoration, Dressee innovates to launch BIM intelligent decoration platform, so that consumers can save worry and effort in decoration. It also uses technology to empower home decoration enterprises and home decoration designers, leading the home decoration industry to open a new round of industry upgrading.

The launch of this conference means that Gome in the “home • Under the guidance of the “life” strategy, the new extended home improvement strategy has set off in an all-round way. At the same time, the “BIM Intelligent Decoration Platform”, which was born to solve the pain points of the home improvement industry, has also been officially launched.

It is reported that Gome has established its “home” since 2017. Since the “life” strategy, it has been around the “home • “Life” theme, covering home appliances, home furnishing, home decoration, home services, home finance and other fields, home decoration has become Gome “home • A very important part of the “life” map. Adhering to the mission of improving efficiency with science and technology and creating beauty with wisdom, Gome joined hands with decorators to inquire about the pain points of the industry, and a new decorator APP equipped with “BIM intelligent decoration platform” was released.

Once the BIM software of Dressing Home came out, the real-time rendering effect loaded with UE4 engine will lead the trend of home decoration market. Dressing home to “transparent home decoration” as the core elements, to the user “think is what you see, what you see is what you get” as the ultimate goal, from the “consumers more saving, designers better, the decoration enterprises calculate clear” three dimensions to solve the market pain points.

Specifically, the BIM intelligent decoration platform featured by the Dresser APP consists of four platforms: design platform, construction platform, material platform and home furnishing platform. In the future, the dressing home will help the landing of Gome’s outfit strategy and promote Gome’s “home” through decoding innovative technology. The extension and upgrade of the “Life 2.0” strategy, and the innovation of building a co-creation mode in the home decoration industry.

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