2021年11月27日

The annual sales of agricultural products amounted to 303.7 billion yuan. Alibaba helped sustain the development of rural economy

On May 17, Alibaba released two data: In 2020, the sales of goods at the county level on Alibaba platform will reach 1.2 trillion yuan, and the sales of agricultural products will reach 303.7 billion yuan, continuing to maintain the status of the largest county sales platform for goods and agricultural products in China.

According to a report from the Information Center of the Ministry of Agriculture and Rural Affairs, in 2018, Taobao Tmall accounted for about 75% of the market share of agricultural products at the county level in China, serving as the main online sales channel for agricultural products in China. In 2019, the transaction volume of agricultural products on Ali platform is 200 billion yuan, and in 2020, the transaction volume will achieve a 50% growth, exceeding 300 billion yuan mark, ranking first among all major platforms.

It is understood that the year 2020 is the year of the outbreak of online sales of agricultural products. The direct reason is that the epidemic has blocked traditional sales channels, and the deeper reason is that the rural digital infrastructure is becoming more and more perfect.

As a matter of fact, as early as 2014, Alibaba launched the “Ten Thousand Counties, Ten Thousand Villages” plan to build a county and rural e-commerce service system. In recent years, Alibaba has invested heavily to help build an open “new rural infrastructure” and actively promote the integration of the Internet and rural reality.

At the same time, in terms of the “first kilometer” of agricultural producing areas, Ali’s five digital producing areas will be fully completed and put into use in 2020, which can directly supply 1 million tons of fresh agricultural products to the national dining tables every year. Cainiao logistics distribution center landed in more than 1,000 counties, township and village distribution of more than 30,000 points, forming a rural logistics network, so that quality agricultural products are not only visible, but also can be shipped out efficiently and cheaply.

In agricultural sales end “last one kilometer”, alibaba using precipitation more than 20 years of digital power, built the taobao, Tmall, box of horses, taobao special edition multidimensional electricity and new retail platform, docking producers, consumers, different levels of supply and demand power of agricultural products brand building, encouraging farmers to kind of good fruit, breaking the “rich harvest” cycle.

According to the Alibaba Poverty Alleviation Fund, which was established in December 2017, by the end of 2020, 832 state-level poverty-stricken counties had generated more than 270 billion yuan in online sales on Alibaba platforms, including 110.2 billion yuan in 2020. Online retail sales in 832 state-level poverty-stricken counties totaled 301.45 billion yuan in 2020, according to data from the Ministry of Commerce.

In addition to e-commerce, the Alibaba Poverty Alongside Poverty Alongside Poverty Alongside Education, Health, Women, Ecology, etc. The Rural Education Talents Program directly affects 150,000 students, and 15 rural boarding schools have been renovated. The “pillar and pillar” project raised 340 million yuan to provide health protection for 11.38 million registered card holders; A total of 2.388 million impoverished women have benefited from the “Go Mulan” program. Ant forests have led more than 550 million people to participate in ecological management, and planted more than 220 million real trees in desertification areas… Under the guidance of the government, these projects are directed precisely to the places and people who need them most. (after)

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