June 1 this year is not only a wonderful holiday for children throughout the country, but also the day when the newly revised Law on the Protection of Minors came into effect. Internet companies have introduced a series of measures to create a healthy and green online home for children.
Earlier, Kuaishou announced the “2021 Kuaishou Seedling Care Action Plan”, which aims to further care for and protect young people from the aspects of product optimization, content screening and value guidance.
Since May 20th, Kuaishou has launched a series of special activities for teenagers. In addition, we cooperated with Guangming Daily All-media to launch themed propaganda videos for teenagers, invited quality creators, hosts and government agencies to shoot videos on the protection of young people, and participated in expert forums on the protection of minors’ personal information.
On June 1, Kuaishou announced the establishment of the “Kuaishou Youth Protection Research Center” and released the platform’s first “2021 Kuaishou Minor Protection Ecology Report.” In the field of public welfare, Kuaishou and the China Charity Society jointly launched the “Children’s Health Care Plan”, and will invest tens of millions of yuan in the flow to continue to support the public welfare assistance projects for children with serious diseases.
Internet companies increase “green investment”
It is reported that on May 20, Kuaishou, together with Guangming Daily, launched a promotional video titled “Please Receive Confessions from Teenagers”.
Since May 24, Kuaishou has invited the Women’s Voices of All-China Women’s Federation, the Beijing Communist Youth League, the Beijing Municipal Education Commission and other organizations to record a video of the initiative, which has attracted more than 230 million fans, to advocate public attention to the newly revised Law on the Protection of Minors and protect the healthy growth of young people.
On June 1, the “Kuaishou Youth Protection Research Center” was announced to be established. It aims to coordinate the investigation of the work of teenagers on various platforms in the industry, provide guidance for optimizing the ecology of the station, enriching the youth product matrix, and carrying out a series of public welfare activities, so as to escort the happy and healthy growth of the new generation of teenagers in the digital era.
On the same day, Kuaishou big data research institute together with Kuaishou protecting Miao, released the platform’s first “2021 Kuaishou minor protection ecological report”, the report from two perspectives of protection and growth, interpretation of Kuaishou in the protection of minors and progress, to hand over the Internet enterprises in the protection of minors on the latest answer paper.
Public welfare activities closely related to minors are also areas of concern for Internet enterprises. On June 1, Kuaishou and the China Children’s Charity Foundation jointly launched the “Children’s Health Guardian Plan”, inviting users such as doctors, celebrities and public welfare organizations to post short videos to attract more attention to children in distress. At the same time, the platform united with a number of public institutions to help the families of sick children raise funds.
During the Children’s Day, Kuaishou also visited five children’s hospitals in Beijing, Chengdu, Wuhan, Shanghai and Harbin together with the Chinese Children’s Charity Society, and sent them gifts and blessings for the Children’s Day. Song Tingting, vice president of Kuaishou, revealed that the platform will also invest 10 million yuan worth of traffic to continue to support public assistance projects for children with serious illnesses.
“Action to protect the seedlings” to create products suitable for young people
In recent years, teenagers, as a special group, have become the focus of attention and protection of many Internet enterprises. This year, Kuaishou released the “2021 seedling protection action plan”, including through the community safety committee to continue to purify and control the ecology of the station’s young people, iteration of the youth model version 3.0, upgrade the protection tools for young people, online small programs for young people and other measures to promote the protection of minors.
According to the introduction, Kuaishou youth mode is gradually realized, according to the “primary school, junior high school, high school” gear for children of different ages to provide corresponding quality content this function, to guide the shaping of good values. At the same time, the fast hand small program for teenagers launched in May presents high-quality content for young users through the dual audit mode of machine and manual. The content is divided into animation, science and technology, film and television, art and other sections. Subsequent updates will also add sections such as age label and exciting live broadcast, striving to create a green, intelligent and interesting content ecology for teenagers.
In addition to the common blacklist of minors’ content control, several juvenile user protection tools have also been introduced into the Internet content platform for the first time. For example, in Kuaishou’s function of “real-name authentication for children under 14”, the APP will judge whether to start the real-name authentication process for children based on their name, ID card and mobile phone number. After that, the APP will also enter the parental authorization process, in which the children provide their parents’ information, and the platform will communicate with the guardian via an internal letter or text message to obtain authorization. Kuaishou’s “privacy switch” function can turn off social connections in private messages, follow and address book functions, as well as “circle of acquaintances” and dynamic display columns, etc. The platform also limits mobile phone number search and location display functions to protect the privacy and personal safety of minors in an all-round way.
In addition, Kuaishou has also created a bright channel “Protect the seedling in action”, which is ahead of other platforms. The special area leads the industry youth clear network environment vane, and provides the main position of activities for youth groups in the platform.
In recent years, news content platform minors exceptional disputes happen, quickly on the one hand to forbid to admire the minors to top-up and other activities, on the other hand, without the consent of the guardian for minors to top-up behavior opened “refund” minors online appeals process, and can complete the audit within 48 hours, once approved, the refund 100% payment within 10 working days.