2021年11月27日

Amap brand upgrade to create a better life out of the door open service platform

On July 15, Amap held a brand upgrade conference in Beijing, announcing the upgrade to the “open service platform for a good life” and the launch of a new brand proposition “Amap, where familiar”.

Yu Yongfu, chairman of AutoNavi Map, said that in addition to the well-known map navigation and AutoNavi taxi, AutoNavi Map has aggregated a variety of location-based travel services such as eating, drinking and skiting. “In the past, people have become highly accustomed to using AutoNavi for navigation, and in the future, I hope people will use AutoNavi for daily life,” he said.

In order to more convenient for users to choose their own good life service, will recommend users like service to more users, gold guide upgraded at the same time, in addition to the search words ranked according to user’s real navigation “gold guide – the official guide”, also released allows users to create, to share their life experience and interest in place of “gold guide – personal guide”.

To this end, Gaode map also joined the famous crosstalk actor Yu Qian to set up “where all familiar association”, by love to eat love to play Yu Qian served as the first president, and called on users to join where all familiar association, create more personal guide, let everyone to help everyone. At the same time, Yu Qian “everywhere familiar” crosstalk navigation is also officially online Gaode map.

From “Navigation Advocates” to “Life Advocates”

Yu Yongfu believes that in the past 19 years, the product evolution of AutoNavi Map has experienced three stages: “Where am I”, “How to go” and “Where am I going”. Centering on “where am I” and “how to get there”, in recent years, AutoNavi has continued technological innovation, launched AR driving navigation, lane-level navigation and other innovative services leading the industry; At the same time, AutoNavi continues to innovate in its services, integrating various travel services such as driving, taxi hailing, real-time public transportation, cycling and tourism, to improve users’ experience related to “how to go”.

In addition to “where am I” and “how to get there”, AutoNavi will continue to solve the problem of “where am I going” travel decision and travel service. In Yu Yongfu’s opinion, location-based life services are divided into door-to-door service and door-to-door service, and AutoNavi focuses on the life service after going out.

In the field of life services, ANavi also provides aggregation services in hotels, tickets, refueling, charging and other scenes. Dozens of partners, such as State Grid, Ctrip, Feizu and Koukou, have chosen to cooperate with ANavi. Yu Yongfu said: “To do a good job in outbound service, you can’t only rely on AutoNavi. Now AutoNavi is building an open service platform for a good life outside. It hopes to focus on the scene after going out and use a map to carry clothing, food, housing and transportation. Using one platform to aggregate more partners; Let the user help the user according to the real choice of the experienced person. Only in this way, Amap can not only be familiar with the road, everywhere familiar!”

All for one, one for all

From July 15, users can search “My Guide” on AutoNavi map and enter the recruitment area of “Anywhere,” where they can create multi-dimensional interest guides such as “fishing”, “camping”, “parking” and “renting” based on their own interests and life experience.

In the announcement of the brand upgrade at the same time, AutoNavi officially released the new version of V11.0, continue to innovate map navigation services. In the new version, AutoNavi has launched personalized navigation, providing “door-to-door” destination arrival and parking guidance, launching exclusive new energy navigation, and many new services to provide users with a better travel experience of “familiar roads”.

As Gaode map “where familiar association” president, Yu Qian recorded “everywhere familiar” crosstalk navigation, crosstalk elements will be welcomed into the navigation. Open Gaode map, search “Yu Qian” to download.

Scott Wang Guixin map vice President, said as the continuation of the map of gold voice, Lin, guo degang, jia-qi li, small round and round, Zhu Guangquan classic voice package has become an important company, Scott map users believe Yu Qian “cooked” everywhere crosstalk navigation to join, will travel to Scott map users to better guide and more joy.

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