2021年8月3日

Kuaishou donated 50 million yuan to help Henan disaster relief

On July 20, Henan was hit by extremely heavy rainfall. In the face of the disaster, the whole country is pulling together through thick and thin. Short-video platform Kuaishou Technology has donated 50 million yuan to Henan to cooperate with the local government in disaster relief and recovery work.

It is reported that the first time to open a number of mutual aid channels. Users can search for “Henan rainstorm” in Kuaishou and post information for help. At the same time, Kuaishou has also opened a special channel for rainstorm assistance in Zhengzhou, the city worst hit so far.

In order to let people know the progress and rescue information in the first time, we set up rainstorm-related topics in prominent places, and set up sections such as “Latest News”, “Rainstorm Scene”, “Rescue Progress” and “Rescue Information”. In addition, precise push for Henan region will be released in stages and with high intensity to ensure that important information will not be missed by netizens.

In addition, Kuaishou also combined with CCTV news, we video and other hundreds of authoritative media reporters directly hit the scene, and on-line Henan disaster multi-link broadcast room, through a more timely 24-hour live continuous update, a full range of multi-perspective rescue information. In the same page of users in Henan, Kuaishou also placed on top of the media’s live broadcast of the rainstorm flood control and rescue in Zhengzhou and related information to dispel rumors.

At the same time, Kuaishou e-commerce said that the first time to contact the platform of various industries anchors, seeking material support.

As of 3 a.m. on the 21st, Kuaishuo e-commerce and outdoor goods with goods merchants to coordinate non-woven fabrics, outdoor boats, woven bags and other flood relief materials; Coordinated with a number of business anchors located in Linyi, Yiwu, Tangshan and other places to military raincoats, gloves, rain boots and other labor protection supplies for material support, more material relief is on the way.

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