2021年10月26日

Sina news brand upgrade issued a new Slogan “Know unknown see”

On September 23, Wang Wei, CEO of Sina Mobile, announced in an internal letter that Sina news has been upgraded into an intelligent information platform with both quality and taste, and issued a new brand slogan — “Know unknown, see not seen”. At the same time, Wang Wei also stressed that “let AI have more values” will be sina news long-term belief and practice direction.

In his internal letter, Wang wei said that sina news client has achieved rapid development in the past five years after the “mobile first” strategy was put forward by Charles Chao, chairman of Sina Group, at the end of 2012. As of August, According to QuestMobile, Sina News reached 146 million MONTHLY active users and 83 million DAILY active users, achieving 22 consecutive quarters of rapid growth and ranking among the top three in the industry. At the same time, sina Mobile’s sina news, mobile sina.com, PC Sina.com, Sina blog and other product matrix, monthly ecological flow reached 580 million, leading the whole industry.

Wang Wei said that achievements only belong to the past, and only continuous self-innovation and evolution can achieve better development. The pursuit of smart technology is an important driving force for future development, but not the whole story. Carrying forward correct values is the value of sina news achievements. “As Mr. Cao has stressed many times, we should strengthen the main responsibility of the platform, actively expand the mainstream voice, and promote correct values, which is the value of our achievements.”

Therefore, Sina Mobile should adhere to “let AI have more values”, and as a long-term belief and practice direction. By constantly amplifying the voice of mainstream media and promoting the content of mainstream media as a mechanism to break through the algorithm itself, the content of mainstream media can cover more audiences and help users enrich and improve themselves on the basis of “quality” and “taste”, so as to realize the social value and self-value of personal development.

After the upgrade, Sina News will not only be a media platform to provide news and information, but also an intelligent information platform based on professional news and information to provide information services beyond news and with technology support, providing users with intelligent information services of both quality and taste.

Sina News, meanwhile, has come up with a brand new slogan – “Know what you don’t know, see what you don’t know”. “We hope to promote users’ exploration and understanding of the world from a larger perspective and grow together with users,” Said Wang Wei.

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