2021年10月26日

Its Fishland “love Sister-in-law” Guangzhou project started

On October 13, the opening ceremony of “Caring Maternity Nurses” project and “Special Committee of Caring for Prenatal and post-natal Women” was held in Guangzhou, co-sponsored by Royal Friesland and China Foundation for Poverty Alleviation and undertaken by Guangzhou Family Service Federation. Since then, the “Loving Sisterhood” project will radiate to the whole country through the two centers of Beijing and Guangzhou, forming a synergic resonance between the north and the south, helping rural women in more areas across the country to get out of trouble, providing professional domestic service talents for the Guangdong-Hong Kong-Macao Greater Bay Area and the whole country, and further boosting the healthy and orderly development of rural revitalization.

嘉宾共同启动菲仕兰“爱心月嫂”广州项目(菲仕兰供图)
Guests jointly launch the Philesland “Love Sister-in-law” Guangzhou Project (photo provided by Philesland)

“Love month sister-in-law” boost the new height of Yangcheng homemaking

The project was jointly launched by the China Foundation for Poverty Alleviation and Royal Friesland in 2016. It aims to help women in underdeveloped areas with no basic education to master professional maternal and child care skills. It not only helps impoverished women and their families get rich through work, but also provides postpartum and child-rearing support for urban families and mothers. So far, the project has trained more than 2,000 women to become professional maternity matrons and child-care matrons. 100% of them have been employed, and their monthly income has increased by about three times, significantly improving their living conditions and social status.

In order to expand the scope of support, to a large bay area of guangdong continuous delivery of high quality domestic service personnel, to build rural women “accurate support + vocational skills education, continuous support network” of the country revitalization of the chain, royal Dutch Philippines and China foundation for poverty alleviation and the guangzhou home service association reached cooperation, jointly developed specifically for her “love” training course system of the project, In the first phase, 200 women from Guangdong, Guangxi, Hunan, Hubei and other southern provinces will be trained to become “love sisters-in-law” with professional skills, professionalism and love, hoping that they can inject fresh blood and positive energy into the development of the industry.

Project will be focused on, west and north of guangdong and guangdong provinces surrounding the less developed areas of 20 to 50 years old women recruit students, through the interview, the students will be in guangzhou women and children development center building of training base for 14 days free training, the content involves basic housekeeping, postpartum recovery, newborn care, scientific parenting, etc., both the system of theoretical study, There are also rich practical operation experience, and excellent housekeeping enterprises day study, salon sharing and other forms of comprehensive literacy training courses. After students graduate and obtain the certificate of qualification, they are recommended to work in a maternity center or excellent housekeeping company.

From rural women to urban love sister-in-law transformation

At the meeting, the excellent students of “Loving Yuesao” actively demonstrated the training and learning results, demonstrated the infant massage skills, carefully made the balanced nutrition of the yuesao meal, and also made the delicious dessert with the high-quality dairy products of Friesland. Professional skills and comprehensive knowledge reserve will provide strong guarantee for their future work and life.

“Participating in the training has given me a new dawn in my life!” Tan fenggu said. Before joining the training, Tan fenggu’s family was not rich, and only relied on a meager salary to raise the child and support the family. After attending the training, she quickly changed from an ordinary worker into a capable maternity sister-in-law, and successfully entered the domestic large maternal and child organization – Shixin Maternity Club post employment, the current internship income reached 8,000 yuan, twice or even three times her previous income.

Ding Yadong, deputy secretary general of China Foundation for Poverty Alleviation, spoke highly of the positive contribution of the “Love Sister-in-law” project. Against the backdrop of consolidating and expanding poverty alleviation efforts and effectively linking them with rural revitalization, the “love Sister-in-law” project is gaining more vitality, he said. The domestic service industry is an important channel for the employment of surplus rural labor force, especially women. It is expected that the new implementation of the “Caring Sisterhood” project in Guangzhou will attract more people out of poverty and low-income people to find jobs locally and nearby, so that more beneficiaries of the project can master skills through free skill training, realize income growth, get rid of difficulties, gain respect, and ultimately promote the revitalization and development of rural areas.

Chen Ge, president of Royal Friesland China, said, “Friesland is a 150-year old cooperative dairy company committed to providing high-quality whole-life nutrition products to people all over the world. In China, Friesland has always been enthusiastic about public welfare, caring for children and women and helping the development of the dairy industry. The love Sister-in-law project is a charity that gives women new hope and opportunities. In the past five years, the program has fostered many excellent and loving matrons and nurseries, which are truly “caring matrons”. I hope the caring nurseries trained by guangzhou Trainees training Base can pass on the core of the project — love, from receiving social help to providing help for thousands of families.”

The meeting also established the “special committee for prenatal and post-natal women care” (referred to as the “special Committee”), not only to provide professional training for “love sister-in-law”, guidance sister-in-law care maternal mental health, to help the mother to recover the best state, better return to work and adapt to the new life; Also directly for prenatal women to popularize knowledge of pregnancy and childbirth and postpartum anxiety psychological intervention and comfort, so that they can quickly adapt to the new identity, new role of mothers. Ms. Tan and Ms. Liu, representatives of stay-at-home mothers born in the 1980s and 1990s, shared the keynote speech “BECAUSE of you, I love the world, but also love myself” at the scene, which made people feel the full devotion and dedication of working mothers in both career and life.

Guangzhou home service association executive director Ms. Wang introduced the “love month sister-in-law” project in guangzhou since carried out the overall situation, the obtained results, and emphasized the “care for prenatal postpartum women branch” is on the basis of the “love month sister-in-law”, for the training of overweight, meet the social demand for diversification. Start ceremony, Ms. Wang, executive director also mentioned that in view of the current people faster pace of life, the increasing demand for her, for her professional skill level, specification will be established at the same time “the guangzhou home service association professional committee of vocational skills training evaluation”, create brand guangzhou her skills talents evaluation benchmark.

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