2021年10月26日

Douyin’s “Meng Zhi Program” will increase support for creators and help deliver high-quality knowledge

Recently, The fourth phase of Douyin’s “Sprout Knowledge Project”, which aims to support young creators of knowledge in the long term, was officially launched. This issue will intensify efforts to incubate and serve young content creators and raise the requirements for the construction of systematic content. While tiktok continues to build a high-quality content ecosystem, it is also providing new opportunities for creators.

Platforms such as Tiktok are evolving into new ways of acquiring knowledge. Through fresh and interesting expression forms, more professional organizations and quality creators are involved in content production, which promotes the popularization and universality of knowledge production and makes it easy to transfer core knowledge. As an important part of Internet users, how to better support content creators and provide healthy, high-quality and high-quality cultural and educational content for teenagers has become a key issue.

The Cuteness Initiative caters to this industry trend. As a new window of knowledge born under the new situation, Douyin not only helps content creators realize their personal value to a greater extent, but also brings more possibilities for teenagers to view the world. More importantly, Douyin is also making efforts to ensure the safety of the platform, help build a better community ecosystem, and make content creation for young people develop in a healthier and positive direction.

Joining the “Mengzhi Project” was regarded as a big surprise by @Kaixinnana and the operation team of the Moon Baby account. This animation is from the same creative team as “Teletubbies” and “Garden Babies” and is the third in the “Baby trilogy”. With the help of the Mengzhi Project, they have made a big splash on douyin in just a few months.

While these content creators gradually realize their personal value, children can also absorb more good knowledge and content on Douyin.

Even a chopstick, a color behind, there are stories of ancient culture to tell. Zheng Xujian, the main speaker of grandpa’s story, is a visiting professor of Peking University and Tsinghua University, majoring in management, and studying Traditional Chinese culture is one of his hobbies for many years. “What I want to do is to present excellent traditional Chinese culture, positive and positive, to teenagers within the scope of my cognition.”

However, in the content delivery for teenagers, it is not enough to achieve high-quality and colorful content only. Especially in the digital age, creating a clean Internet environment for teenagers is an important issue.

(大力教育供图)
(Photo by Great Education)

Tiktok’s teenage model always escorts children’s safety. In terms of entry mode and access time, strict regulations have been made in the youth mode: real-name authentication users under the age of 14 directly enter the youth mode, and they cannot quit by themselves. In teen mode, users can only use it for 40 minutes a day and can’t use it from 10 p.m. to 6 p.m.

In addition, Douyin’s teen mode also establishes a content screening mechanism, where children can only see and search for a large number of selected and interesting knowledge content. Parents can also select age-appropriate content by setting the age of their children. To protect your eyesight, teen mode can also be set to protect your eyes from harmful blue light.

Douyin has developed high-quality youth content through the “Meng Zhi Project”, hoping to help children broaden their horizons and see a bigger world, and achieve the goal of “inspiring every young person’s curiosity and motivation to explore the world”. At the same time, it is also a “lock” for high-quality content ecology, to protect the right of teenagers to use the Internet safely and healthily, so that children can safely access high-quality content, and grow up healthily with science and technology.

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