On October 12, in order to comprehensively upgrade intellectual property protection and platform cooperation and governance, Pinduoduo, together with Shanghai Municipal Commission of Commerce, Shanghai Intellectual Property Office and Louis Vuitton, a well-known international brand, held a seminar on “Platform and Brand Joint Fight against counterfeiting” and officially launched the special activity of intellectual property upgrading.
“Pinduoduo will further strengthen the ipr protection of brand owners and protect the legitimate rights and interests of the right holders through this special ipr upgrading activity.” Yu Chen, deputy director of the Shanghai Intellectual Property Office, said the construction of e-commerce platforms is an important part of creating a sound environment for ipr protection in the Internet sector. In recent years, Shanghai Intellectual Property Office has focused on strengthening the governance and regulation of e-commerce platform in terms of top-level design, institutional innovation, complete system, strengthening protection and cracking down on infringement.
Identification cooperation with more than 1000 brands
In recent years, the cause of intellectual property has been developing continuously. China is changing from a big country in introducing intellectual property to a big country in creating intellectual property. The protection of intellectual property is also changing from pursuing quantity to improving quality.
“Intellectual property rights will become an important guarantee for high-quality economic and social development, as the country continues to strengthen ipr protection, deepen anti-monopoly and unfair competition governance, and improve the legal system for IPR protection.” Spell of global affairs, senior vice President and chief legal officer messie, said her platform based on the principle of paying equal attention to ShuDu, on the basis of the introduction and support high quality brand, a comprehensive upgrade and industry and protection of brand knowledge, will contribute to more accurate effectively combating counterfeit infringing the industrial chain, further improving the capacity of the protection of intellectual property rights.
In the past year, together with a lot new electric business platform construction and technology as the foundation, has an identification of cooperation with more than 1000 brands, and through workshops and one-on-one meetings, successively with more than 200 brands to discuss intellectual property rights protection, from the previous brand fake identification of cooperation to upgrade to the multi-dimensional ecology to build brand, including data cooperation, sharing clues, Genuine product traceability, etc.
At the same time, Pinduoduo has also established an offline joint anti-counterfeiting working group with the brand side. Through online clues and offline investigations, pinduoduo has assisted the brand side in the source control of fake goods, strengthened brand protection, and promoted the healthy development of online and offline brand ecology.
In April, Louis Vuitton teamed up with Pinduoduo and law enforcement authorities to crack down on counterfeit factories in Guangdong province, according to Tan Yanping, head of INTELLECTUAL property for Louis Vuitton greater China. “In the field of intellectual property protection, the Louis Vuitton China team and the Paris headquarters have been working with Pinduoduo for four years, and we will continue to work with pinduoduo for more.”
According to Zhu, Pinduoduo will further increase its technical input, and use technical means, including upgrading the evaluation and capture efficiency of fake goods, monitoring of new accounts, and traffic restriction, to accurately investigate problematic goods and illegal merchants, improve the efficiency of cracking down on fake goods and infringement, and ensure the level of fake goods management on the platform to a higher level.
We will actively respond to new problems in ipr protection in emerging fields
As a new e-commerce platform born in Shanghai, Pinduoduo has always taken intellectual property protection as the top priority of its development and governance since its establishment. As early as 2019, the platform’s pioneering “fake one pays ten” consumer compensation system was listed by the Supreme People’s Court as the top ten typical cases of Internet justice in China.
In April this year, Pindoduo established the long-term strategy of “universal knowledge and affordable genuine”, set up a special working group of 100 people, set up a reading fund of 50 million yuan, and launched the activity of “More Reading Month”.
In August, Pinduoduo invested 50 million yuan reading fund again, and cooperated with more than 60 publishing houses such as People’s Literature Publishing House and The Commercial Press to launch the “Duooduo Reading Month” again, subsidizing 2 million high-quality legitimate books. In addition, Pindoduo has set up a “Voice Creators Program” to support writers and their quality works. So far, nearly 30 well-known writers, including Mai Jia, Yu Xiuhua, Zhou Guoping and Zheng Yuanjie, have joined the program.
At the launching ceremony of the “Special promotion of INTELLECTUAL Property Protection”, Pinduoduo also invited five experts, scholars and senior lawyers from East China University of Political Science and Law and well-known law firms as senior legal advisers to make suggestions for platform governance and intellectual property protection. Chong Zhu expressed the hope that through the concerted efforts of all parties, Pinduoduo’s work in intellectual property protection and platform governance will be promoted to a higher level, and pinduoduo will continue to build a cleaner, safer, more affordable and more interesting e-commerce platform.
“The governance and construction of e-commerce platforms under the new situation will be a long-term and challenging work.” Yu Chen said that in the face of numerous and complicated IP issues on the platform, pinduoduo.com is expected to actively carry out research on new issues related to IP protection in emerging fields, strive to form replicable and scalable work experience, and make efforts to build Shanghai into an international IPR protection leader and first-class business environment.