2021年10月26日

Report: Users under 35 years old online shopping for the elderly accounted for nearly 50%

Beijing, Oct. 14 (Xinhua) — China has 260 million people aged 60 or above, accounting for 18.7 percent of the total population, according to the seventh national census. With the deepening of population aging and the improvement of consumption level, the consumption demand of the elderly shows the characteristics of diversification, multi-level and quality.

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In the first three quarters of 2021, the amount of home-friendly consumption nearly doubled from a year earlier, according to the report on elderly Users’ online consumption 2021 released by jd.com’s Consumer and Industry Development Institute on Thursday.

“In the first three quarters of 2021, the transaction value of safety handrails and cervical pillows increased by more than 1.5 times year-on-year, while the transaction value of electronic locks, smart clothes racks, smart toilets and constant temperature shower increased by more than 50 percent year-on-year.” “The report said.

At the same time, online shopping is not just for the elderly. According to the report, in the first three quarters of 2020, users under 35 years old bought nearly 50 percent of products suitable for the elderly online, compared with 47 percent in the first three quarters of 2021, meaning that young people bought nearly 50 percent of products suitable for the elderly.

With the aging of society, “wisdom + home care” products are hot. For example, many enterprises rolled out the intelligence closestool that suits old specially, four seasons constant temperature, seat circle is heated wait for a function, satisfy old people to live in the round need. There is even a foot-sensitive flip toilet, which realizes functions such as microwave induction automatic flip, AI intelligent gesture turning, and automatic flushing of the lid after leaving, which is beneficial to liberate the hands of the elderly.

Yang Yuejie, secretary general of China Building Decoration Association Aging Industry Committee, said, “With the deepening of the aging of the population, the aging of the home decoration industry has become an important direction of industry transformation and upgrading, sustainable and healthy development.” (after)

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