On the evening of October 13, OnePlus held an online new product conference and officially released OnePlus 9RT mobile phone and OnePlus Buds Z2 earphone. At the press conference, OnePlus founder Liu Zuohu said that OnePlus achieved rapid growth in the global market in the first half of 2021: global shipments increased by 257% year on year; In China, OnePlus shipments grew 124% year on year. According to the current good momentum, the global sales volume of OnePlus is expected to break through 10 million in 2021.
The release of the “performance adding flagship” OnePlus 9RT, broke the traditional performance of the single experience, in the image, screen, design and other aspects of the pursuit of the ultimate experience, to bring users a comprehensive flagship enjoyment, priced from 3,299 yuan. Oneplus Buds Z2, with noise reduction and fast charging as its core functions, is a TWS earphone with excellent comprehensive functions and excellent experience, priced from 499 YUAN. The two new products will be officially put on sale at 10:00 a.m. on October 19, with a limited time discount of 100 YUAN for onePlus 9RT and OnePlus Buds Z2.
Oneplus released the Emperor onePlus 9 series of video machines in the first half of the year, which is well received by users with excellent experience. In addition, OnePlus also drives the channels, product lines and IoT, and continues to grow stronger.
Liu shared several sets of statistics at the press conference: OnePlus’s global shipments grew 257% year-on-year, and its shipments in China grew 124% year-on-year. In the US mobile phone market, which is dominated by overseas brands and where local operators are strong, OnePlus saw its shipments grow 428% year-on-year, making it the fastest-growing mobile phone brand in the first half of the year. In Europe, OnePlus was the fastest-growing handset brand in the second quarter, with growth of 304 per cent year-on-year. In The Indian market, OnePlus, with a year-on-year sales growth of 229%, is the fastest growing mobile phone brand in the second quarter of this year, ranking first in the market share of high-end mobile phones in India and continuing to maintain a leading position in the high-end market in India.
At this growth rate, OnePlus is confident of achieving global sales of more than 10 million units by 2021, Liu said. “It’s not a huge amount in the industry, but it’s not easy for a brand that focuses on high-end products,” he said.
Since 2021, OnePlus has accelerated the layout of the mass market, maintained the product strategy of diversified layout, and actively expanded the product line to cover a broader user circle.
As for the products released this year, The OnePlus 9 series continues the high-end positioning of onePlus in the past, with an average price of more than 4000 yuan. With excellent product experience, it has become a high-end model choice for many users. In April this year, OnePlus released its quality flagship OnePlus 9R, which was the first time to explore the middle and high-end mobile phone market at the price range of 3,000 yuan and received enthusiastic response. Following onplus 9R, onPlus launched onPlus 9RT this time, positioning as “performance feeding flagship”, and strive to meet the needs of more high-end models of the public.
The OnePlus 9RT is equipped with snapdragon 888+LPDDR5+UFS3.1 performance Trident and is equipped with a newly designed space cooling system. Some performance phones in the market sacrifice the image experience for the sake of performance, and even use the lens to make up for the number of high parameters and lack of tuning, but the OnePlus 9RT provides excellent image capability on the basis of high performance. The main camera is equipped with the flagship sensor IMX766, which supports OIS optical anti-shake. Equipped with new research and development of nighthawk night view algorithm and 100 million super pixel algorithm, greatly improved the shooting experience. Oneplus 9RT looks very textured, the whole machine is thin, and maintains the exclusive “feel” of OnePlus. The OnePlus 9RT also uses Samsung’s customized 120Hz straight screen, which still gives users an excellent screen experience. The OnePlus 9RT is also one of the first models to come with ColorOS 12, making it more comprehensive and easy to operate.
In June this year, OnePlus and OPPO fully integrated, a move that will further promote onePlus in the future in the mass market. The current mobile phone industry is undergoing drastic changes, with both challenges and opportunities. Liu Zuohu said that OnePlus Integration OPPO can gain a strong platform and resources to better establish itself in the mass market. Liu Zuohu said: “No matter how the environment changes, the brand spirit of One-Plus will never change. I believe onePlus will reach new heights as its visibility increases significantly, and as the integration with OPPO brings more efficient resource integration, we will be more aggressive in moving to the mass market.”