2021年11月27日

In response to the “filter scenic spot” incident, Xiaohongshu apologized to users and took various measures to address it

On October 17, Xiao Hongshu published a response article on her official wechat account “Xiao Hongshu” titled “Adhere to sincere sharing and firmly believe that ordinary people help ordinary people” in response to the hot topic that viewers have a big gap after field visits.

In response, Xiaohongshu “sincerely apologizes to users” and reflects on the insufficient multiple information provided for users’ decisions: some users over-beautify their notes, and the “avoiding pit” notes in the community are not displayed enough.

Xiaohongshu said that several departments within the company have launched a series of operational activities to encourage xiaohongshu publishers to do useful rather than distorted sharing. When searching a certain keyword, it provides users with more diversified search associative words and shows more contents such as avoiding pits. At the same time, try to launch the scenic spot score list, step on the pit list and other products. “I will do my best to help people get more comprehensive information on xiaohongshu App.”

As a “common people helping common people” lifestyle community, Xiaohongshu is famous for growing grass. Its content category has been expanded to food, travel, extensive knowledge and many other fields. Among them, travel has become the head category in the community, and it is also one of the fastest growing categories.

Previously, Xiaohongshu community has repeatedly stressed that “authenticity and usefulness is the lifeline of the community”, and launched a community Pact in April 2021, suggesting that community creators should abide by the sharing principles of declaring interest, resisting flaunting wealth, opposing pseudoscience and avoiding excessive decoration when sharing content.

According to Xiaohongshu, xiaohongshu upholds the community values of “sincere sharing and friendly interaction”, and is a community where ordinary people help ordinary people. People share their daily life and experience here, and get happiness and satisfaction when helping others. “This atmosphere is something we particularly value and something we will continue to strive for.”

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