Recently, “Mellow mellow poetry wine time” — Swellfun Cup • The final of the city Tennis Tournament (2021) and the cultural activities of poetry, wine and love were held in Chengdu. Swellfun skillfully combines poetry culture, liquor culture and tennis culture — on the court, tennis fans meet with balls; Off the pitch, they poetry and drink. Swellfun deeply reaches the target consumer groups through a series of combination boxing, so that the high-end connotation of the brand “Mellow and mellow” is deeply rooted in people’s hearts.
To create a tennis event with profound cultural heritage
As one of the earliest enterprises in the liquor industry in China to become connected with tennis, swellfun has been in love with tennis for more than 14 years in its 20-year growth history. This year, the shui Jing Fang brand renewed its love affair with tennis after seven years.
The Swellfun Cup City Tennis Tournament (2021) wrapped up at Sichuan Chuantou International Tennis Center on Oct 4, 2021, as each of the five categories was awarded to its master. During the National Day holiday, more than 130 tennis lovers from 10 cities in China gathered in Chengdu and spent a special holiday with tennis friends, wine and poetry.
Unlike other amateur tennis events, in addition to the passion on the court, the Shui Jing Fang Cup City Tennis tournament is also a feast of culture. On the court, tennis fans with the ball club friends; Off the pitch, they exchanged poetry and wine. Poetry culture, liquor culture and tennis culture have a wonderful fusion reaction here.
In the poetry and wine cultural activities after the final, more than 100 pieces of calligraphy and poetry from tennis fans were integrated into the ideal and belief of tennis and enterprising, expressing the friendship on the court and the feeling of life worth collecting, making the guests and players feel the beauty of different cultures.
Many high-end liquor consumers are in pursuit of a positive and meaningful life, a life that can give back to the society, and they have a deep affection for Chinese culture. With the vision of creating “the most culturally profound tennis event”, Swellfun Cup is tailored for them. Sichuan swellfun co., LTD., vice chairman, chief executive of zhu town hao said, the fusion of poetry, tennis, wine culture of shui jing fang cup, “Chen fragrant fruity” new collection as the medium, to poetry as the medium, to provide you with friends all over the world in tennis feelings of poetry culture, wine culture charm of the platform, to promote a positive life, aesthetic life, worthy of collection of life.
“The mission of Swellfun is to make wine aesthetically and inherit Chinese aesthetic culture.” Zhu shared that swellfun will continue to promote tennis and poetry culture, vigorously promote poetry and wine culture aesthetics, and support the creation of more contemporary poets. It is reported that Swellfun has reached a three-year strategic cooperation with Chengdu International Poetry Week to promote poetry and wine culture aesthetics as a “representative enterprise of Chinese traditional liquor culture” and better promote Chinese aesthetic culture.
High-end brand marketing technology depth to reach the target population
Shui Jing Fang is a high-end Chinese liquor, while tennis is a noble and elegant sport. Both originated in the 13th century and have a deep history and culture. Talking about the relationship between Swellfun and tennis, Zhu Zhenhao explained the “match made in heaven” between the two with “old fragrance and mellow”.
Zhu zhenhao said that as the key word of the new collection products of Swellfun, “Mellow aroma” represents not only the quality of wine made by 135 process, but also a new interpretation from quality to connotation. When this interpretation forms a deep integration with tennis, it promotes a high degree of compatibility and resonance between Swellfun and tennis and tennis fans.
From the strategic cooperation with Shanghai Rolex Masters to the City Competition of Swellfun Cup, Swellfun has continued its “double arrows” in both professional and public directions. Tennis not only fits the brand style of Swellfun, but also from the perspective of consumer cultivation, the audience of tennis is the target consumer group that Swellfun needs to deeply communicate with, and the two are highly overlapping.
Analysis of the personage inside course of study thinks, the combination of shui jing fang and tennis, the integration of resources, advantages, connecting the role of interest groups, can also provide powerful marketing for dealers to carry out the spheres of fu, pooling resources to form on the depth of the target group of communication, effectively promoted the market more quickly complete collection for the new cognition and identity, mining more market incremental, Promote “Chen Xiang Mellow” depth to reach the target population.
It is understood that with the event as the media, Swellfun has reached a cooperation agreement with Shenzhen Tennis Club, and will continue to break through the tennis circle. In the future, for all kinds of target consumers including the tennis crowd, Swellfun will also carry out more targeted activities such as tasting meetings, factory Tours and various regional consumer cultivation activities, so that consumers can better understand the brand spirit of Swellfun and the new Collection, and form a response to the pursuit of life realm in the target circle.