2022年1月17日

China’s industrial poverty alleviation model went overseas and the experience of “e-commerce helping farmers” was praised

From October 25 to 26, the cICA Poverty Alleviation Model Exchange and Training Seminar was held in Beijing. Chinese and foreign experts from the World Bank, United Nations Development Program (UNDP), International Fund for Agricultural Development (IFAD), China International Poverty Alleviation Center, China Development Bank, Beijing Technology and Business University, Pinduoduo and other institutions shared the new models and practices of China’s industrial poverty alleviation.

It is understood that “Conference on Interaction and Confidence Building Measures in Asia” (CICA for short, CICA) has a total of 27 member states, whose territory covers 90% of the Asian continent. At the meeting, Chi Fang, Deputy Executive Director of CICA Secretariat, said that in the past few years, China has achieved comprehensive victory in poverty alleviation and overcome absolute poverty, which has plagued mankind for thousands of years, and its experience has been recognized and affirmed by the international community.

 ▲10月26日,来自部分国际机构及亚信成员国的专家共同出席研讨会,并就产业扶贫的新模式进了分享。(拼多多供图)
On October 26, experts from some international organizations and CICA member states attended the seminar and shared their views on the new model of industrial poverty alleviation. (Pinduoduo for photo)

Pinduoduo, as China’s largest agricultural products uplink platform, was invited to participate in the seminar and shared relevant experience of new e-commerce in the field of industrial poverty alleviation. According to Song Wei, senior director of pinduoduo’s Public affairs Department, Pinduoduo has in recent years explored new models of e-commerce to help farmers, such as “Farmland cloud spelling”, “live broadcast of city and county heads” and “training of new farmers”, to help rural areas achieve industrial poverty alleviation.

Song Wei said that Pinduoduo initiated the “farmland cloud pinduoduo” system based on the development of Chinese agriculture. Through the mode of “pinduoduo + origin direct”, agricultural products in poor areas are promoted to break through the limitation of traditional circulation mode and directly connect to the national market.

Spelling “into” farmland cloud system, on the basis of a lot of spelling and thorough going efforts to promote interests “talent localization, the industrial localization, the localization” strategy, adjust measures to local conditions, because ShiCe, through “cultivate rich leader + exploration technology application + innovation industry products for poverty alleviation” the integrity of the system, make the model scale and sustainable poverty.

In addition, Pinduoduo’s “Duoduo Classroom” has also opened online and offline courses and training channels for e-commerce. It has cultivated more than 6,700 students in 21 provinces, directly guided more than 3,900 stores and reached 490,000 poverty-alleviation industry operators. At the same time, Pinduoduo also took the lead in exploring a new consumption model of “city and county heads as anchors and farmers sell more goods” in China. More than 400 city, county and district leaders at all levels entered the direct broadcast room to promote local agricultural products, which generated 490 million orders for agricultural products and sold a total of over 2.93 billion jin of agricultural products.

In October last year, Pinduoduo was awarded the National Poverty Alleviation Award “Organization Innovation Award” for its outstanding achievements in e-commerce in the “2020 National Poverty Alleviation Award Commendation Conference”.

▲此次研讨会上,拼多多代表分享的“农地云拼”等电商模式,引起与会专家的关注。(拼多多供图)
▲ In this seminar, pinduoduo representatives shared “farmland Cloud Pinduoduo” and other e-commerce models, which attracted the attention of experts attending the seminar. (Pinduoduo for photo)

At the meeting, the experience and model of “China’s e-commerce poverty alleviation and Agricultural Assistance” also attracted the attention and praise of representatives from Pakistan, Bangladesh, Afghanistan and other countries. Agricultural expert Samir From Afghanistan also had an in-depth discussion with pindong Duo representatives on “e-commerce skills training for farmers”.

At the end of the seminar, Song Wei also said that Pinduoduo will continue to invest in agricultural products logistics and agricultural science and technology in the future to help Chinese villages consolidate poverty alleviation achievements and promote rural revitalization through science and technology.

Not long ago, fortune, the world’s famous financial magazine, released the list of “Change the World 2021”. Pinduoduo was listed in the list for the first time due to its special contribution in the agricultural field, and ranked first among Chinese Internet companies and global e-commerce companies.

In the selection, Fortune magazine especially mentioned pinduoduo’s “Ten billion Yuan Agricultural Research Special Project”. Pinduoduo’s “Ten billion Yuan Agricultural Research Special Project” is not for the purpose of commercial value or profit, but mainly to promote the progress of agricultural science and technology, science and technology benefits, and will invest a total of 10 billion yuan in the future. Fortune magazine believes that as an e-commerce platform for agricultural products, Pinduoduo has made special contributions to agricultural research and public welfare assistance to farmers.

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