The credit card business of commercial banks has entered the era of intensive cultivation. Tongdun helped an agricultural commercial Bank to build a whole-process and intelligent risk management system from the perspective of the whole bank, laying a solid foundation for realizing the long-term value of bank credit card business.
With cooperation with shield technology, it is understood that the shield with the financial business consulting brand consulting as the forerunner, in consideration of the trip data, business channels, product features, and so on and so forth, for the credit card business for online credit card is custom business process and risk control model, and drive smart decision engine ground application system, promote the process and decision-making intelligence information transformation process, Help business achieve greater development.
This kind of “consulting + system” service mode, with shield the unique advantages of science and technology, with strong technical background, the financial business and consulting background comprehensive business experts, both master the advanced technology and method, and familiar with China’s financial forms, with shield technology according to the actual needs of customers, to provide customers with customized solutions, To be a strategic partner for customers’ digital transformation.
In the case of this rural commercial bank, experts from Tongdun Consulting found that the bank not only faces the “general” risks of online and digital business transformation, but also has some “special” challenges due to its business characteristics.
Specifically, due to the seasonal characteristics of agricultural production, many agricultural business owners and farmers served by the bank are usually not short of funds, but in the raw material procurement season, there will be temporary, urgent and concentrated demand for funds, so higher requirements for risk management are put forward.
If credit card life cycle risk control is a marathon battle, then the application process is the front line of the battle. In order to defend the first line of defense and ensure the smooth operation of online credit card application business, Tongdun first assisted the bank to improve the construction of risk prevention and control and decision-making system of online credit card application.
Tongdun and bank experts made business diagnosis on credit card product positioning, access customer groups, risk scenarios, risk control processes, risk management policies and model objectives, and established the following four objectives for the project.
The & # 61548; Create an anti-fraud defense for credit card online applications. The introduction of cutting-edge application anti-fraud technology and multidimensional data, through the cross-application of various technical means, the implementation of customer application authenticity verification, guarantee the legal validity of online contracts, and the implementation of customer information authenticity verification, prevention of fraud risks.
The & # 61548; Build intelligent credit card decision engine. The decision engine and big data are used to accurately locate the application customers, and the credit decision-making model and expert rules are used to achieve accurate approval and form a system scheme with full coverage of customers and intelligent decision-making.
The & # 61548; We will deepen the transfer of cutting-edge risk management technologies. Based on the actual needs of banks and customized consulting and analysis services, knowledge and technology transfer should be deepened to help banks develop their analysis and management ability of models and strategies and improve their credit card risk management level.
The & # 61548; Meet regulatory requirements. Implement regulatory regulations and requirements of internal and external audit departments on systematization and intelligent optimization of credit card business.
When the goal is established, a solution covering the whole process and the whole customer group has been formed in the mind of tongdun experts. At the same time, the bank’s future business development is also an important variable that must be included. The mission of the bank’s credit card business in the next stage is quality service, which means tongdun needs to assist in providing perfect “tracking service”.
The goal is established and the path is clear. Locating, allocating resources and setting the pace, the consulting, technical and delivery teams of SHIELD go hand in hand like a troika around the project launch.
The & # 61548; Data analysis: Firstly, by analyzing various characteristics of the bank’s stock cardholders and drawing on the project practice experience of tongdun’s cooperative customers of the same type, the future business development and card issuing policy optimization direction are sorted out. Establishment of anti-fraud model/strategy: Combined with industry experience and related product data, based on expert team risk control experience and quantitative development of historical data in the industry, customized development application anti-fraud strategy + model, anti-fraud model is given according to different scenarios and data source classification; Process design and optimization: inline existing decision-making system, internal and external data sources, such as business policy, according to practical experience, with similar shield project for line design the scientific and efficient decision-making flow, relying on big data technology risk control and intercept, while reduce labor participation costs, improving the business layer user experience; Differentiated examination and approval: docking rich credit data sources, establishing credit decision engine, formulating corresponding application strategy, forming intelligent and differentiated examination and approval system;
As one of the core modules of the system, Tongdun Technology is the decision-making engine deployed by the bank, which can configure corresponding rules or models to carry out risk prevention and control based on the risk control requirements of various business scenarios. All the processes under the engine can be seen and modified by bank operators. All the related parameters in the rules can be modified through the windowed and productized interface, without the need for code writing, and take immediate effect. For the bank’s business personnel, once they find a new type of fraud risk or their own personalized risk control requirements, they can configure new rules or modify corresponding parameters to achieve rapid response to risk events.
In addition, with the shield to the line in addition to providing consulting services and modeling, credit fraud decision engine and model operation platform, and other services, is also the need of the bank operation, line for the customer marketing, customer portrait, the value from the technology needed to dig and post-loan management system planning, to ensure that the trip in the subsequent business development process, Mature industry experience and plan for business escort.
It is reported that the project provides efficient risk decision-making basis for the bank’s credit card approval platform customer access, customer quota and other key nodes. The system connects with the upstream credit examination platform, conducts anti-fraud judgment on customer application information, and outputs the judgment results to the bank’s credit decision-making platform, and finally outputs customer credit limit suggestions. The downstream of the system is connected to the credit platform, and the deposited data will be unified and integrated before warehousing.
Project launched for more than a year, after the upgrade tuning operation is more stable, in the case of without interrupting normal business, realized the optimization of business process and the iterative strategy model, breaking the traditional block type deployment pattern, innovation to realize the decision module of loose coupling, flexibility is higher, more facilitate subsequent differential risk management and credit management.
From the perspective of system response, the global service availability rate is above 99.9%. From the perspective of the whole process experience, the average total timeliness of the whole process is controlled within about 3 minutes from the completion of the application submission on the online application platform to the completion of the automatic approval and issuance of the results, which significantly improves the bank’s business efficiency and customer service ability.
In addition, it is worth mentioning that With the advantage of “cloud to end” connection, Tongdun has enabled the bank to integrate, and the linkage between private cloud and public cloud has enabled the model to be updated and issued regularly to share global fraud and credit risk trend information.
According to the report, Tongdun helped the bank to build a whole-process, intelligent risk management system from the perspective of the whole bank, which laid a solid foundation for realizing the long-term value of the bank credit card business. At present, the bank is entering the transition period of development strategy and deepening reform. With the integration of various new technologies, Tongdun will continue to help the bank to create a new situation of development and promote the development of various businesses.