2022年1月17日

Mary Kay beauty Consultants bring personalized beauty solutions to customers

Mary Kay China’s “Love, Connect with Beauty — Beauty Consulting Challenge” reached an important milestone recently. In just a few months, independent beauty consultants completed 1 million one-to-one service connections with their customers, and Mary Kay fans responded.

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Mary Kay

 

According to introducing, “beautiful connect” activity aims at encouraging hairdressing advisers to pass skin test, hairdressing class, protect skin to instruct to wait for more professional and loving service means, help a woman to find the beautiful plan that suits him truly, the method that learns to maintain skin, obtain beautiful change thereby. “There is no shortage of good products in the market, but there is a shortage of professional services and warm communication,” said Mary Kay beauty consultant Chen, one of the participants. In my years of working with women and performing skin tests on hundreds of women, I have found that even within the same age group, women’s skin conditions and needs vary greatly, so they need a personalized beauty solution.”

According to the Phoenix Fashion 2021 Skincare and Beauty Market Trend Report released ahead of Singles’ Day, Mary Kay’s personal beauty consultant is leading a trend of “precision skincare” with professional services and effective beauty solutions, according to the report: “Mary Kay’s concept of ‘giving every customer their own personal beauty consultant’ is giving the industry a new way to think — instead of selling fancy styles, beauty consultants focus on each customer’s needs and use their expertise to find accurate, tangible beauty solutions.”

Based on the service mode of “exclusive beauty consultant”, beauty consultant can comprehensively understand the needs of its customers through long-term communication, so that the service is more warm. In real life, for example, a personal beauty consultant might know a customer enough to remind her that she needs waterproof mascara for her daughter’s graduation. Or because know a certain customer likes sweet, suggest she also remembers to give skin “fight saccharification”.

In order to empower beauty consultants to bring professional value to their customers, Mary Kay is committed to developing innovative platforms and tools. In March, Mary Kay launched the Happy Shop, which allows each Mary Kay independent sales force to serve and sell quickly and easily through their own online stores, where customers can make inquiries and orders anytime, anywhere. In addition, the new and upgraded customized “Customer management digital platform” can help beauty consultants record customers’ product purchase and use status and skin reports all the time, helping her to provide intimate service and communication to customers. “You go from one purchase to multiple purchases because you find the right product for you. “A happy Shop customer shared.

At the same time, the offline face to face service scene of beauty consultants has become richer. At Mary Kay mini beauty classes, customers have always been able to get one-on-one guidance from a beauty consultant on skincare and try out products. This year, with the promotion of the “Your potential, My Power” brand campaign, Mary Kay held 12 “Meihao Future Special exhibitions” in major cities across China, and the first new urban Beauty Experience Center has been set up in Jinan Wanda Plaza, which will help beauty consultants connect with customers.

Going forward, Mary Kay is committed to improving customer satisfaction even further with the recently launched 580,000 Happy Faces Project, which will test the professional services of beauty consultants by asking for genuine satisfaction smiles from customers.

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