2022年1月17日

Survey: Post-1995 gamers have a significantly higher preference for mobile games, dominated by male gamers

“Harry Potter: The Magic Awakens” leads the list of new players
mobile game players, 80% are gen Z

More than 80 percent of Gen Z played mobile games in the past year, with card board games and strategy puzzles being their favorite categories. Aurora launched the Research Report on Chinese Mobile Game Industry in 2021, and released classified ranking, surging ranking and emerging ranking. Hot mobile games such as League of Legends mobile Games and Harry Potter: The Magic Awakens were strongly listed.

Mobile game industry revenue growth picked up

PC and web games have seen their share of revenue decline in recent years. Conversely, mobile game industry revenue growth picked up, revenue scale is expected to further expand. In 2020, the actual sales revenue of mobile games reached 209.7 billion yuan, accounting for 75.2% of the sales revenue of the game industry, with the proportion of sales revenue increasing year by year. The revenue growth rate of the mobile game industry reached 32.6%, driven by the “home economy” promoted by the epidemic and the normalization of license number approval mechanism.

It is worth noting that games are one of the ways of minors’ leisure and entertainment, and moderate games are good for physical and mental health. In the process of correctly guiding the growth of minors, guardians, regulatory authorities and game companies are given more responsibilities and expectations. In recent years, the regulatory department of the game content control, the major manufacturers actively implement anti-addiction measures, for minors to effectively build a game protection wall. In this context, the size of users is stable, but the total number of hours played per person is negative due to the decline.

League of Legends mobile games dominate the head traffic

According to the monthly live ranking of mobile games released by the report, King of Glory, Peace Elite and Happy Game occupy the top three, with 149 million, 74.99 million and 55.67 million monthly active users respectively in September, but the year-on-year growth rate is still negative, and the number of active users has dropped to varying degrees from the same period last year. “Original God”, “Vitality Knight”, “Snake Battle” and “Guang · Yu” achieved a high year-on-year growth rate, with a good momentum of user growth; Among the top mobile games, flying shooter games topped the list, while role-playing games showed strong growth.

In terms of weekly active users, King of Glory has a fault-like advantage in the user scale of real-time strategy mobile games. And the new line of the “league of Legends mobile tour” has a catch-up trend.

Since its launch on October 8, league of Legends mobile Game, which has an extremely large and solid user base, has maintained a daily active user number of 20 million, and its user coverage rate has continued to climb, reaching 9.2% on October 16. Among the new users of League of Legends mobile Game, 11.2% are uninstalling Honor of Kings, and 69.7% are also players of Honor of Kings. It can be seen that League of Legends mobile Game is grabbing the traffic of honor of Kings and other head games.

“Harry Potter: The Magic Awakens” leads the list. On September 9 this year, netease officially released Harry Potter: The Magic Awakens. The popularity of this mobile game continues to be hot, with more than 10 million live users for three consecutive weeks. Its IP topic creation and immersive game experience have become a hot topic at the moment. The game has created a magical world with a strong sense of atmosphere and become a gathering place for young people’s interest and social interaction. The post-1995 generation accounts for nearly 80% of the users, with male and female players evenly distributed.

Moore Manor, which appeals to women with its sentimental appeal, was also one of the top games of the year. On June 1, 2021, the mobile game Moore Manor was launched in public beta for 8 hours, with more than 6 million new users and 1 million online users. Moors Manor peaked at nearly 30 million monthly active users during its open beta month. Among them, the age distribution of users is younger than other mobile games. “Generation Z” users account for nearly 90%, and female players account for 67.6%, which focuses on inspiring the gaming feelings of users in new first-tier, second-tier and third-tier cities.

More than 80% of Gen Z are mobile gamers

In recent years, the reach of mobile games among young people has remained stable. Generation Z accounts for more than half of the age distribution of mobile gamers, making it the core user group of mobile games. About 80 percent of people under 25 have mobile games.

According to the survey, post-1995 gamers have a higher preference for mobile games, preferring card board games and strategy puzzle games, enjoying the pleasure of group games and mental competition. As users grow older, light casual mobile games such as poker, elimination games and casual puzzle games are more popular with middle-aged and elderly users because they are easy to operate and play in traditional ways.

In terms of gender distribution, male players dominate the game market, while the proportion of female players changes slightly and remains basically stable. However, in terms of user characteristics, female gamers are young and have stronger spending power than men. There have been many female games in the market.

Games are one of the choices for female gamers to relax and cultivate their interests. Music games and elimination games are more popular among female gamers. Male players generally prefer all kinds of games, like mass competitive gameplay, enjoy the sense of achievement obtained in competition, sports competitive games have a higher preference. The gameplay and immersive experiences of medium to heavy mobile games (action fighting, flying shooting, etc.) are more attractive to men than to women.

Article/Our reporter Chen Si

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