2021年11月27日

Accelerate the penetration of digital technology into HUitongda F2B2C full link enabling practice

In “CCFA new consumption BBS” series of summit – all channel sustainable development BBS summit, huitong vice President and founder and delivered “by the science and technology method to build rural industry to the Internet,” the theme of the speech, the comprehensive analytic huitong with technology as the foundation, to build the whole link to global thinking digital Internet platform, train of thought, And innovative cases on the way to promote rural revitalization.

At the meeting, Huitongda’s market practice of “Store + Internet + Internet of Things” to Help Rural Retail Stores realize digital Transformation was awarded CCFA’s “Best Practice Case of Omni-channel Integration sustainable Development”.

  汇通达副总裁孙超(企业供图)
Sun Chao, Vice President of Huitongda

Huitongda SaaS+ services help small and micro entities to upgrade and stimulate new vitality of township economy

The main service subject of Huitongda is the rural husband and wife shops, which are distributed in 4.7 million rural shops in the sinking market area, but are the key nodes to move the rural market. Therefore, although the sinking market is promising and imaginative, the sinking market is far more difficult than thought.

“By means of technology empowerment, we help traditional retail stores with SaaS+ solutions, and make a series of solutions to help them do retail, membership system, marketing community fission, etc.” This is sun Chao’s concrete description of Huitongda SaaS+ services. There have been a number of successful practical cases to prove that it is this seemingly simple SaaS+ service that not only helps rural mom-and-pop shops achieve great organizational and human efficiency changes, but also effectively stimulates the new vitality of rural economy while helping the transformation and upgrading of small retail entities in rural towns.

Because the town owner in the Internet thinking shortcomings, so the penetration and subsidence of digital technology only rely on hardware landing is far from enough. Huitongda has more than 2800 professional front-line service personnel “Tiejun” in the country. Their daily work is mainly between towns and stores, and they teach township owners how to use SaaS tools to manage and operate stores through training, teaching and other one-to-one services. And huitongda for their service management and tracking are online mode.

“We have a township store with a scale of more than 1 million yuan a year before joining Huitongda, and a scale of more than 5 million yuan after one and a half years of our service. There is also a township store in Hai ‘an County, Nantong, Jiangsu. Under the service of our Iron Army, the first live broadcast sold more than 400,000 yuan. “They have an advantage because they are familiar with their business scenes and products.” While presenting the successful cases of Huitongda, Sun Chao also made an in-depth analysis of the value of SaaS+ services provided by Huitongda.

“All business and operations are made through systems. The sales people and systems on the ground are not delivered by people, they are driven by systems. Which customers we should visit today, which customers should serve, are supported by the system, this is the auxiliary decision system.” Sun Chao described the auxiliary decision system of Huitongda in detail with the combination of first-line service business that traditional stores often face.

  汇通达铁军服务(企业供图)
Huitongda Iron Army Service (provided by enterprises)

In addition to the decision support system, The SaaS+ service of Huitongda also includes a wealth of functions and tools such as purchase, sale and storage management, online store management, fan marketing, internal management, external operation and so on. Around its entire SaaS+ service industry platform on the customer online, online orders, online delivery, online goods, such as twelve dimensions of the whole online and commodity flow, logistics, information flow, capital flow of the four streams, which for Huitongda digital enabling to help towns and small entities to lay a solid foundation for the transformation and upgrading.

With SaaS+ service as the center, huitongda helps small and micro retail entities in towns to transform and upgrade while further using advanced technology and methods to help towns and cities to combine offline business with online business. Huitongda’s small shop system is connected with Kuaishou, small shop and small program, and also provides a large number of activities and community fission to help small shops do business.

Online mainly carries traffic diversion and promotion, including the function of fast conversion of low order. After the fast conversion of low order online, more high order will also come to the store for transaction. Combined with its own SaaS + township shop to provide services for the theme of the marketing activities such as business resources, at the same time, help stores to do big business huitong of also is able to use this new way of marketing will township store service ability, the spending power of rural markets activate, villages and towns economy vigor in consumer demand for mining and then wake up and burst.

Huitongda digital industry platform helps the integration of the three retail terminals in towns and townships

In the face of large group complex requirements, under the traditional way of thinking to the factory and brand dealers “sink” disoriented, traditional villages and towns of retail terminal operators also incapable, fail to meet the consumption demand of customers, and eventually lead to the result is that the customer is difficult to buy high quality and low price satisfactory goods, consumer needs are not being met, The production end and retail end can only rely on experience or traditional mode to supply and purchase more often.

Huitong based on villages and towns of fu can change, has the national villages and towns of more than 16 m shop network channels, dig down township economy is the new huge consumption potential, and use the service platform of thinking, build end to channel the service side, from the factory to the stores, finally to the C F2B2C full link, full closed-loop digital solutions – summit site, Sun Chao also elaborated on huitong da’s successful experience in detail.

Sun Chao introduced that in the B2B supply chain solution provided by Huitongda for township stores, a F2B2C full-link and full-channel trading platform was created for manufacturers through entering B2B suppliers, joint construction channels and other services. In this way, not only can factories, distributors and chain enterprises quickly realize the sales management and marketing of all domains, all employees, all scenes and all customers, but also the data of every B2B and B2C order can be sent back to the information system of the brand side, which is a full link information closed loop.

In such a digital full-link information closed-loop service system, the intercommunication and integration of supply, demand and purchasing of production, retail and consumption is realized. “Factory can see from the retail consumer demand, and as a sales channel and retail terminals can be in the trading and service platform, according to consumer demand for procurement and supply of goods to choose”, for the villages and towns mom-and-pop stores, their sources of supply can fully meet consumer demand, at the same time, purchasing data precision can help stores to realize lightweight business; For the manufacturer and brand, it is invisible to display and promote the brand once again while selling goods. The final result is that participants in every link of the retail chain are fully satisfied, achieving cost reduction and efficiency increase.

Thanks to such an end-to-end communication and integration of the whole link information closed-loop service system, Huitongda based on data and services, with many high-quality manufacturers and brands to establish a wide range of cooperation. At the end of the factory, there are more than 10,000 high-quality suppliers covering six industries, such as home appliances, consumer electronics, agricultural materials and machinery, transportation, wine and home building materials. The problems of small supply options, quality of goods can not be guaranteed, and lack of advantage in supply price of goods in the previous rural mom-and-dad stores are also solved. Huitongda’s industrial interconnection platform has finally become a new supply chain choice channel for rural mom-and-pop shops.

As the founder, the revitalization of the grand background of the rural, in the further penetration of digital technology and driven by both supply side factory brand, or the retail side of villages and towns mom-and-pop stores, or channel service, they will open the considerable business growth and change space, and huitong is doing, it is

From the perspective of “efficiency” and “value-driven”, data is used to open up multiple industrial links, and every link of the industrial chain from production to consumption terminal is optimized through digital technology, so as to optimize the matching efficiency of supply and demand, and finally achieve the core purpose of value enhancement, efficiency enhancement and cost reduction. “Through value creation, we provide enabling services to participating enterprises in all links of the whole link. Therefore, Huitongda is essentially a digital service platform with the core of technology empowerment, “concluded Sun chao.

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