On November 25th, Bosideng launched the 100% Original Chinese top matching down jacket — Dengfeng 2.0 series, which made breakthroughs in down, fabric, accessories, technology and other aspects. Together with The China Aviation Industry Culture Center, Bosideng applied aviation material technology to the clothing field for the first time, showing its strong “Chinese wisdom”.
Science and technology plus independent research and development to achieve the real Chinese original
Product quality is not only the basis of “Chinese original”, but also the foundation of national cultural confidence. Dengfeng 2.0 series has been closely combined with cutting-edge technology since its launch, achieving a breakthrough in technology-led down jacket manufacturing process.
Learned, dengfeng used materials and technology of the 2.0 series adopt the real “Chinese recipe” : rare goose down from 43 ° latitude gold feather belt, Air China using intelligent temperature materials (PCM intelligent temperature control), independent research and development of multilayer three-dimensional filling pile structure and the inner heat storage double color fabrics, realize four temperature heat preservation technology. In addition, Dengfeng 2.0 series uses 3S fabrics jointly created with China Aviation Industry Culture Center, and creatively uses China Beidou positioning system, realizing the first application of “China Beidou Satellite Navigation System” in the field of down jackets.
With the original mission of “warming the world”, these “100% Chinese original” industry top matching technologies greatly improve dengfeng 2.0 series thermal index and wind resistance, cold resistance and antibacterial ability, so that the world can feel the “warm strength” from China.
Continuous climbing has helped the Chinese mountaineering team for 20 years
The design inspiration of the mountaineering series comes from the fact that Bosideng has helped Chinese mountaineering teams reach the summit of Mount Qomolangma twice. Since 1998, bosideng has worked with Chinese mountaineering teams for 23 years. The spirit of “taking the bull by the horns, indomitable struggle, unity and cooperation, and climbing the peak” is also deeply engraved in the brand exploration process of Bosideng.
In recent years, Bosideng has been actively upgrading the brand. While improving the professional quality, bosideng has endowed the design with the spirit of the great country craftsman, integrating the characteristics of professionalism, fashion and warmth, and is committed to becoming the “climber” in the field of down jacket manufacturing. Guided by the spirit of climbing mt. Qomolangma, Bosideng launched its peak 1.0 series for the first time in 2019, and once again helped Chinese mountaineering teams reach the summit of Mount Qomolangma.
Never stop climbing, never stop exploring. After two years of research and development innovation, Bosi Deng created a new Dengfeng 2.0 series, with independent research and development strength fusion of cutting-edge technology materials, fully show the global professional leadership of Chinese quality, once again interpretation of the constantly challenging “dengfeng spirit”.
Warm heart adhere to 45 years of wind and snow to forge ahead
The rise of national brands in the new era is not achieved overnight. Since its establishment in 1976, Bosideng has always focused on down wear categories, constantly making breakthroughs and innovations in design, quality and technology, and gradually building industry barriers. Through scientific and professional explorations, Bosideng constantly breaks the monopoly of foreign brands while realizing its own strength and sets a benchmark for Chinese clothing to enter the world.
Under the sound of “China original design”, domestic brands rise strongly. From the rejuvenation of national brands to the explosion of new consumer brands, and then to the era of “Made in China”, “Original In China” is not limited to independent research and development and design, but also the comprehensive innovation of Chinese national culture and the scientific and technological strength of major countries. This continuous surge has also brought extensive and profound influence to the clothing industry, and technology, innovation and culture have become the new driving force for the upgrading of clothing brands.
As a domestic brand of deep cultivation of down wear for many years, Bosideng continues to innovate down wear manufacturing technology in the process of completing the road of brand rejuvenation, and steadily becomes the “technology flow” in “China original”.
In addition to helping Chinese mountaineering teams reach the summit of Mount Qomolangma for many times and escorting the 36th and 37th Antarctic research missions of the Chinese Antarctic Research Team, Bosideng has also been continuously polishing his new name card at home and abroad. Since 2018, Bosideng has appeared in New York, Milan and London Fashion Weeks for three consecutive years, and has cooperated with famous designers at home and abroad for many times to achieve a comprehensive visual upgrade and brand remodeling.
From “nationally well-known” to “globally leading”, Bosideng has been a national brand in the down wear industry for 45 years, and has rapidly grown into a new name card of Made in China when the “Chinese brand” rises. The release of Dengfeng 2.0 series is another breakthrough and innovation of Bosideng. We believe that there will be more Chinese brands like Bosideng to interpret the strength of “Made in China” to the world.