2021年11月27日

You know how to make up! AION X WOW COLOUR strategic co-branded guangzhou Auto Show global debut

On November 20th, on the “AION Y Theme Day” of 2021 Guangzhou International Auto Show, GAC Aeon and WOW COLOUR, a fashion beauty brand, held a grand global debut of strategic co-branding. The event was launched under the banner #WOW! An AION Y co-branded car and co-branded beauty gift box were released under the theme of AION Y too good at makeup. This is another surprise brought by AION brand to consumers after the launch of the 2022 AION Y technology upgrade at the beginning of this month, marking another successful crossover of AION Y’s young marketing innovation.

AION X WOW COLOUR strategic joint global first, can be called automotive technology and fashion beauty makeup first gear the strongest crossover cooperation, it is not only the tide yan create camp series of activities to upgrade, but also AION Y on the young GENERATION Z in-depth interpretation of another, the interpretation of the “better” tide play attitude.

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At the event site on the same day, AION Y’s exhibition area was transformed into a fashion beauty makeup area with a fashionable design style, displaying a variety of trendy cosmetics, among which the co-branded beauty makeup gift box attracted much attention. In addition, the scene more professional makeup division stationed in the field, for the fans tailor-made makeup. Ice rose version of AION Y co-branded car is booth “star” like existence, ultra high appearance level yan press the audience, attracted many fashion hipster to clock, passing by the young ladies are instantly attracted, have competed for experience.

Continuous evolution of the ever-changing tide face, young people love the trend of driving

As the first model launched by GAC Aeon brand after independence, AION Y has been widely sought after by young people with its core product advantages such as the first car with magazine battery, intelligent entertainment living room and sky City’s ever-changing shape since it was launched in April this year. In particular, the original appearance accessories can be personalized, with rich interior theme, changing tide yan can attract young people’s eyes for the first time, helping its listing is hot. In the first month of its launch, AION Y topped the sales of A-class smart SUV. Since then, it has continued to sell well, and demand exceeds supply. In October, AION Y reached the sales milestone of more than 10,000 monthly sales, and orders have been filled in advance this year.

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To allow young people to enjoy the dividends of science and technology development, and further satisfy everybody to AION Y appearance level high expectation, launched this month of 2022 AION Y evolutionary upgrade, new car increased two star mei diffuse green, ice powder body color and a dreamy world theme interior, naturally lead van, help young people to play the “good life”, Highlight extreme personality. At the same time, AION Y also equipped with IBCM full sensing interactive system and 2 square meters of vast canopy, new technology in one step.

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Always playing with young people, AION Y young marketing innovations emerge in endlessly

Since its listing, AION Y’s youth marketing innovation continues to upgrade. A series of interactive experience activities such as Tide Beauty Creation Camp, King of Glory Challenge and popular Modified car Competition emerge one after another, making AION brand always play with young people. The fun attribute of “modified god car” not only makes AION Y successfully become a fashion item in the circle of friends, but also makes AION’s brand image of science and technology more popular. Trendy and changeable appearance level, so that AION Y has a strong modification plasticity. At the Chengdu International Auto Show held in August, two limited edition AION Y modified cars, including the Aegean Convertible version and cybersports version, went viral and attracted a lot of fans.

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The strategic joint name of AIONx WOW COLOUR, is undoubtedly another innovative upgrade of AION Y in the youth marketing play, and will further lay its “ever-changing tide COLOUR” model mark. By providing a richer choice of personalized appearance, GAC Aeon brings young users cross-border, diversified and trendy service experience. In the future, AION Y will work with WOW COLOUR to explore more ways of playing so that young people can “freely pull weeds” and enjoy a fashionable and fun car life.

In the future, AION Y will continue to adhere to the brand gene of “advanced, fun, trendy and high quality” and continue to explore the combination with the young trend in the whole field of scientific and technological product innovation and marketing service ecology to bring more surprises to everyone.

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