On December 1st, IQiyi officially launched the IQiyi Adventure Dream VR all-in-one machine. As a VR product for the masses, The First purchase price of The Dream is only 1999 yuan. It is the industry’s first 6DoF VR all-in-one machine equipped with VR flagship processor — Qualcomm XR2 chip, and the price is less than 2,000 yuan. Therefore, Adventure Dream will form a “double fist” with the recently released Adventure 3, helping Adventure VR to gain popularity among professional and public groups and accelerate the brand to break the circle.
It is understood that as early as the end of August this year, Adventure VR has been practicing this concept. At that time, with the release of Adventure 3, the “good games free to play” policy, 30 games worth more than 1700 yuan are completely free to the first users, successfully attracting a large number of game crowd. Up to now, the game lasts for 37 minutes per day on average. The game is retained 75% in the next day and 68% in the next week. The game is active for 3 days per week, and the monthly active user ratio is as high as 86%.
Xiong Wen, CEO of IQiyi Intelligence, pointed out that as a technology + content dual-wheel drive VR enterprise, iQiyi intelligence sets its first goal for the meta-universe, which is to “dream” for users and help users realize their dreams in real life. That’s why the company plans to change its name to DreamBloom. As a new product of “Dream Bloom”, Adventure Dream’s greater ambition and value lies in setting off the “catfish effect” of VR industry at the price of 1999 yuan, stirring up the overall price decline of the industry, and thus promoting the universal popularity of VR products.
It is reported that Adventure Dream uses Qualcomm Snapdragon XR2 chip and is equipped with 8G+128G large memory. The product can still maintain high-definition and smooth when running mainstream high-quality VR games. It also adopts the self-developed “light chasing” computer vision 6DoFVR interactive scheme, which is the same as Adventure 3, to achieve the dual 6DoF spatial motion sensing positioning of head and hand. With a new generation of adventure OS operating system designed for VR, users can be free to play in the virtual world.
In terms of game introduction, Adventure VR adheres to the high-quality route, strictly controls the game type and content quality, and regards “the whole family can play” as the direction of content introduction. Through the three main content cooperation modes of “centralized procurement, customized development and transplantation subsidy”, Adventure VR has established alliances and established cooperative relationships with more than 100 well-known game developers at home and abroad, and the Adventure Game store is rapidly expanding its content pool at an average rate of 3-5 high-quality games per month.
In terms of film and television, Adventure Dream continues the content and experience advantages of adventure series products. A 2,000-inch screen (equivalent to the size of 20 80-inch TV screens) that supports HDR high dynamic lighting rendering, Dolby Panoramic sound and AI enhancement. At the same time, relying on the powerful iQiyi content resource library, it has the latest and most complete film and television content, and supports mobile screen casting, local and LAN video playing, third-party APK installation and other video experience. In addition, IQiyi specially provides ADVENTURE VR with 4K 3D movies and 8K panoramic videos with 17Mbps bit stream, the highest frame rate of 60FPS, industry-leading picture quality, and average viewing time of 57 minutes per day.
According to sources, Adventure Dream has started booking on jd.com and Tmall on December 1, and the zero-point product will officially go on sale on December 8. During the launch period, the official also launched five special purchase benefits: 0 yuan wordless trial: users can enjoy 30 days wordless return service on JD.com and 7 days wordless return service on Tmall after purchasing the device. Half price for video Posting: Users who buy the phone can participate in the officially launched “90 days of video Posting at half price” activity and post a video every week for 13 consecutive weeks. After completing the officially limited task, they can get 1000 yuan back for the phone, and the price only needs 999 yuan. Iqiyi member 0 yuan purchase: if you buy a 5-year iQiyi Star diamond member, you can receive the Adventure Dream product for free; Free of charge for popular games: 3 popular VR games on the platform will be given to the first user; First gift + release gift: On December 8, all users who buy the device will get a minion speaker worth 198 yuan, and they will get a customized storage package worth 299 yuan if they buy the device and participate in the comment release activity.