2022年1月17日

Himalaya 123 Carnival Party: Sound as the medium to help cultural inheritance

On December 3, the 6th 123 Carnival of himalaya officially kicked off. Different from previous years, this year’s 123 Carnival in addition to the online launch of value-added discount content products, Himalayas also created a different story of the evening “Himalayan night • 2021 Acoustic Journey “.

At 19:30 on December 3, Jingdong Supermarket served as the chief sound officer and Industrial Bank served as the public welfare officer of “Himalaya Night • 2021 Fantasy Journey (hereinafter referred to as “Xima night”) in Ximalaya, Migu, Douyu, Beijing, Shanghai, Guangzhou and Shenzhen, part of the simultaneous broadcast. Audiences can also listen to or watch the party through geely and BYD’s Car terminal Ximalaya App and some stores of Huazhu B&B.

A different kind of dramatic evening

Based on the ancient book “The Classic of Mountains and Seas”, Xima Night breaks the traditional style of stage presentation and tells a story that explores the meaning of sound through a movie-level drama-style series. Strange beast “讙” attacked “sound life body” world, 4 kinds of sound energy falls earth, “white Ze” will unite many “sound secret service”, pass through basaltic wu, green dragon, white tiger, rosefinch 4 big boundary area, retrieve sound energy, save “sound life body” world.

The party presented 20 programs, lasting 110 minutes, which were divided into four chapters: Xuanwu, Qinglong, White Tiger and Rosefinch. They respectively displayed the classics and inheritance of sound, the collision and fusion of sound, the individuality and expression of sound, and the passion and imagination of sound.

“We build a worldview behind it to support the show, and we use the story to do the show in tandem, which is the biggest difference between Hima night and other shows.” Himalayan creative team said.

Compared with traditional evening parties, Xima Night abandonses the mode of host series and focuses the whole story on the main line of loss and search of sound energy, and constructs the content of the whole evening party through this main line. At the same time, the show is produced with dolby digital + 5.1 sound standard, with Jay Chou’s music producer Moo Yongjie as the music director. Audiences can experience the audio-visual effect of “sound in their own environment” when watching in the cinema. Through the special design of the creative team, besides watching with eyes, this party can also be “listened” with the screen closed. Car owners can listen in the car through the Ximalaya App on the engine side, and the visually impaired can also feel the wonderful content.

In addition to innovation in form, Xima Night also made a breakthrough in content. Through the story of The Book of Mountains and Seas and the gods and animals in it, combined with the content and creators on the Himalayan platform, the party focused on presenting the infinite charm of traditional Chinese culture.

Himalaya’s creative team said that the concepts of the four chapters — Xuanwu, Qinglong, White Tiger and Rosefinch — formed a vertical and horizontal axis. The xuanwu chapter talked about history and inheritance, while the Rosefinch chapter talked about contemporary and future, forming a vertical line of time and space. Qinglong is about the diversity of sound, while White Tiger embodies the personalized expression of sound, which is equivalent to a horizontal line of content. Through these two interwoven horizontal and vertical lines, the evening shows the value and energy of sound in terms of time, space and richness.

Xima night attracts many star entertainers and artists. Nearly 40 guests, including Bai Jugang, Da Zhang Wei and Ding Zhen, joined the party to express the beauty of Chinese culture in their own way. Many of the guests said that the show exceeded their expectations in terms of cultural connotation and form innovation.

Ding Zhen, who plays the role of “sound guardian” god beast “Bai Ze” in the evening party, joins other actors to bring the audience an adventure in search of sound energy in the four chapters.

活动现场(企业供图)
Activity Site (provided by enterprises)

Basaltic chapter four great classics as the main ideas, select the whole of the Chinese civilization history timeline of some typical dynasties, in the form of flashbacks pre-qin dynasty, three kingdoms, tang and song dynasty, the Ming and qing dynasties era of the Chinese culture essence, shows the humanities style, at the same time, the most representative in mining each dynasty and sense of worth. Singer and actor Bai Jugang, who plays Tang Seng in the sitcom Journey to the West, tells the story of Tang Seng as a mortal through three classic stories from journey to the West. Tang Guoqiang, the actor who played Zhuge Liang at that time, used a contemporary Internet catchphrase “Drama” to say three Kingdoms, which is also a breakthrough for the old artist himself.

活动现场(企业供图)
Activity Site (provided by enterprises)

The Chapter of Qinglong tries to express the collision and integration of sound. From instrumental performance to poetry recitation to the ensemble of the Grand Symphony orchestra, a variety of sound forms allow the audience to enjoy this chapter. Singer, actor and host HENRY Liu xianhua joined forces with erhu actor Chen Jun to present the Chinese and Western musical Instrument Collision. The two teams led by them completed the process of collision and fusion in this chapter.

活动现场(企业供图)
Activity Site (provided by enterprises)

Shanghai Film Translation Studio voice actors Cao Lei, Liu Feng, Ni Mengfan and Zhu Yongxing also bring a fusion of Chinese and Western poetry recitation to this chapter.

The annual event features content creators. Funny uncle Luo Bin, Old Cui, moon idle man, Mu Yang story, thin camel, a knife Su Su and other six Himalayan anchor representative in the White Tiger appeared, and artists Jiang Yingrong, Wu Xuanyi co-starred in the stage play, transmission “voice can express personality, also can feed others” connotation. Jiang Yingrong and Wu Xuanyi play a young mother and a white-collar worker respectively, which is their first challenge in this kind of role.

The final rosefinch piece is intended to echo the beginning of the Xuanwu piece, but also the sublimation of the whole evening party. Singer Tan Weiwei sings the theme song of the final season of the Three-Body Problem radio drama “The Singer” for the first time in this chapter, which is also the global debut of the Singer. The voice of the late Pingshu actor Shan Tianfang, restored by Ximalaya with voice synthesis technology, also appears in this chapter. The old voice of Shan is reproduced to comment on The memoir of The Voice of Life, and many popular jokes and materials are also added.

The creative team of Himalaya expressed their hope to present a party with cultural depth, crossover innovation and emotional resonance in the collision and fusion of classical and fashion, tradition and modernity. “We hope to use sound as a medium to help inherit China’s fine traditional culture, attract more young people to pay attention to China’s fine traditional culture, and make more young people become inheritors and disseminators of traditional culture.”

Himalaya uses sound to help carry on culture

During the 123 Carnival this year, Ximalaya launched value members, quality albums and discounts for physical goods, and launched several blockbuster IP. It was the first time to sell physical books, and opened the way of “listening” and “watching”. Covering literature, film and television, suspense, quadratic elements and other categories of new programs in the Himalayas recently concentrated on the new, for users to provide rich content.

In addition, Himalaya suspense audio theater “White Night Theater” has launched 5 non-fiction or semi-fiction suspense stories based on real stories in cooperation with five original story platforms — Mei Yao Garden, Zhihu Yan Xuan, netease Earth, True Story Project and National Story Project: Ximalaya cooperated with Zhihu Yanxuan to launch 200 Special Career Stories, cooperated with netease To launch Human Life: Stories of Prison, Hospital and Drug Rehabilitation Center, and cooperated with Millions of popular suspense story front pharmaceutical Garden to launch Myrrha garden: Reappearance, True Stories For All, in partnership with The True Stories Project, and Narc: Undercover Golden Triangle, in partnership with the True Stories Project.

Among them, “Jiangnan Trilogy” audio book specially invited well-known actors Yang Chen, Shang Hong joint broadcast. From 7 PM to 8:30 PM on December 3, Xima Night will be broadcast, while Gefei, Yang Chen and Shang Hong will also bring a joint live broadcast for the audience to read the story behind the work.

Nowadays, more and more young people are willing to pay for spiritual consumption. By the end of the first half of 2021, Ximalaya online audio service has covered the rich content needed by users of different ages, accumulating 290 million audio content in 98 categories.

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