2022年1月17日

Pinduoduo kicks off cherry carnival season A big wave of Chilean cherries are about to arrive

On December 22, the Cherry Committee of the Chilean Fruit Exporters association (hereinafter referred to as Chilean Cherry Committee) and Pinduoduo jointly held a “joint press conference to welcome the red Luck” to celebrate the peak sales season. As ocean freighters loaded with Chilean cherries are about to dock in large numbers, the market is poised to explode.

Chile cherries are red and plump, meaning good luck. In recent years, cherries have become a star fruit thanks to the quality of the fruit and the promotion of the Chilean Cherry Council.

12月22日的“迎红运联合发布会”,智利驻沪商务领事武德(左)与拼多多企业事务总监兰克(右)出席活动并致辞
Chile’s Commercial Consul in Shanghai Wu De (left) and Pinduoduo’s director of corporate affairs Frank (right) attended and addressed the “joint press conference to welcome the Red Luck” on December 22

Since the Chilean Cherry Committee reached strategic cooperation with Pinduoduo last year, the two sides have worked closely and have formed the shortest supply chain mode of “direct supply from Chilean origin and direct delivery from platform merchants to port”. Thanks to this, pinduoduo’s Chilean cherries have increased by 200% annually in the past three years.

“We have been committed to bringing more high-quality ‘direct supply of origin’ fruits to millions of households. “We hope pinduoduo will become one of the largest online sales platforms for Chilean cherries in The country in the 2021-2022 production season.” Pinduoduo director of corporate affairs Lanke said at the conference.

Taking this opportunity, Pinduoduo also opened the cherry carnival season on that day. Until the Spring Festival, the platform will continue to “replenish” cherries for consumers across the country through supporting resources such as category Day, New Year’s Goods Festival, billions of subsidies and time-limited second kill, so that more people can eat the “fruit of red luck” which comes from afar.

On December 21, the winter solstice night, Nata, commercial counselor of The Chilean Embassy in China, Sister Moon and Green Bubbles, hosts of CCTV, ate the most popular traditional snack “ice-sugar gourd” in the northern winter in the pduo Duo Ten billion subsidy broadcast room. But instead of the hawthorn, it’s heart-shaped cherries. This “Chinese and Chilean” sugar gourd greedy cry many netizens.

冬至夜,智利驻华大使馆商务参赞娜塔(左二)在拼多多百亿补贴直播间一边品尝“车厘子冰糖葫芦”,一边倾情推荐,“选择智利车厘子就是选择红运与幸福”。
On the night of winter Solstice, Nata (second from left), commercial counselor of Chilean Embassy in China, is tasting “cherry ice sugar gourd” in pindong Duo Duo Billions of subsidy broadcast room, and recommends that “to choose Chilean cherry is to choose red luck and happiness”.

The cherry industry is one of the pillars of Chile’s economy, far southwest of South America. Chile’s fruit harvest season is quite different from China’s, and the cherries ripen from November to February, coinciding with China’s New Year’s Day, Spring Festival, Yuanxiao and other important festivals. The Chinese market has become the main destination of Chilean cherries in the past decade since 2008, when they were allowed to be imported into China. However, Chile is far away from China, and cherries are a kind of fruit that needs time to race. How to make cherries from thousands of miles to have the “frozen age” taste was a problem for Chilean growers.

In recent years, with the rapid development of domestic e-commerce platforms, Chilean cherries have started to ride the fast train of Internet. At present, based on the shortest supply chain mode jointly created by Chilean Cherry Committee and Pinduoduo, Chilean cherries arriving in Shanghai or other port cities by sea or air do not need multiple distribution or lengthy transportation. Merchants on the platform can directly pick and deliver the cherries from the nearest warehouse to the port.

In fact, as early as in late October this year, the first batch of air freight Brooks (Brooks) will be in Guangzhou Jiangnan wholesale market “snatch fresh market”, but because of the air flight is few, the freight is high, the price of cherries has been high.

The first cherry Express arrived in Hong Kong in mid-December, and the price of Chilean cherries fell steadily. Marine varieties, to the present Santina (Santina), Royal Dawn(Royal Dawn) and the subsequent Kordia (Kordia) based. Among them, Santina is one of the varieties favored by domestic consumers for a long time because of its high moisture content and resistance to storage and transportation, which can still maintain excellent condition even after long distance travel.

Compared to previous years, this year’s Chilean cherries are “bigger” and “licensed”. Starting from December 1, 2021, the minimum size of cherries sent to China will be raised to XL, and the smaller L size will no longer be shipped, according to the Quality Guidelines for exporting cherries issued by the Chilean Cherry Council. At the same time, according to PTP’s requirements, Chilean cherries must be “green code” — with nucleic acid test reports, elimination reports, customs quarantine and inspection certificates and other materials.

Since December, before the Chilean cherry sales peak, this “fruit aristocrat” has become the focus of pinduoduo to promote the object. At present, the platform’s daily cherries order volume is stable at more than 50,000 orders. Under the support of “ten billion subsidies”, on December 22, the Chilean cherry subsidy day activities, including pre-sale, the platform sold a total of more than 250,000 kilograms of Chilean cherries.

智利车厘子补贴日是拼多多“百亿补贴”在新产季“重补”智利车厘子的举措之一。
Chile cherry subsidy day is pinduoduo “10 billion subsidies” in the new production season “replenishing” Chile cherry one of the measures.

“At present, the global available capacity is accelerating the transportation of Chilean cherries to the domestic market, and it is expected that the large army will arrive around the Spring Festival, when the price will be more close to the people.” Zhou Zhanxuan, head of Zhanhui Fruit fresh, said that the fiery red and sweet cherries are a good gift for visiting relatives and friends, as well as the darling of the Fruit consumption market during the Spring Festival. “Before the Spring Festival, the consumer demand for cherries will be further released.”

In the coming New Year’s Day and Spring Festival, Pinduoduo will continue to focus on producing areas and subsidies to find more high-quality Chilean fruits and sell them to all parts of the country through the shortest supply chain mode, bringing affordable delicious foods to more ordinary consumers, said LAN Ke, director of enterprise affairs of Pinduoduo.

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