New Jingwei January 15 (Fu Yumei) Spring Festival approaching, express companies also “roll” up. In mid-December 2021, after Deppon Express launched the first round of “No Closing during Spring Festival”, many express companies also expressed their opinions.
Express delivery services will operate as usual during the Spring Festival, which is undoubtedly a convenience for consumers. But on the other hand, the “Spring Festival without rest” mode of “follow the trend”, also reflects the intensity of competition in the industry. Market hot debate, the Spring Festival does not close, whether express service is also “no discount”?
Many express delivery companies announce “No closing time for Spring Festival”
Recently, the news of “express delivery shutdown during the Spring Festival” spread on the Internet, and the major delivery companies have confirmed that this is false news.
“This year will continue to open, the heart as usual back home.” On December 14, 2021, Deppon Express was the first to announce its Spring Festival schedule.
Zto and Yunda also announced on Tuesday that they will provide “non-stop service during the Spring Festival” from Jan 30 to Feb 4, with regular delivery services available on other days.
The company said on Tuesday that it will continue to implement the concept of “year-round service” and provide “open service” throughout the network to meet customers’ demand for express delivery during the holidays and ensure the smooth transportation of epidemic prevention and livelihood materials.
On the same day, shentong express in its official WeChat public, “the sound of shentong, shentong express delivery to entire network collaborative start” New Year’s day is not close “project, the national transit center of all, transport vehicles, service outlets will continue to operate, market, customer service support system such as 24 hours online, continue to all businesses, the masses of users to provide express service all year round, We will ensure delivery demand and livelihood services during the Spring Festival.
Zhongxin Jingwei noted that, as of press time, only YTO did not disclose the Spring Festival arrangements. A yTO customer service employee also told Zhongxin Jingwei that the company had not yet received the Lunar New Year notification.
“From 2008 to 2022, SF Express will operate all year round for 15 years, and the service will remain open during the Spring Festival,” sf Express said on its official weibo account on Wednesday.
On January 5, 2022, JD Logistics announced that it would also deliver goods during the Spring Festival for the tenth consecutive year. On January 10, Cainiao announced a logistics guarantee measure for the Spring Festival. Cainiao will rely on its self-built logistics system at home and abroad to ensure that its Tmall customers in 300 cities across China will receive goods as usual.
How does the price change?
The express delivery industry has been “sensitive” to price changes in the past year, and measures during the Spring Festival are also being watched closely. According to Zhongtong Express, only Zto express clearly lists price changes among the Spring Festival arrangements disclosed by companies.
According to ZTO, the increase will be no more than 1.5 yuan per parcel if the parcel weight is less than or equal to 1kg. If the express weight is more than 1kg (i.e. the chargeable weight > 1kg), the price increase of the first weight shall not exceed 1.5 yuan/single, and the price increase of the continued weight shall not exceed 0.3 yuan /kg.
On The 11th, a customer service member of Qirabbit express told Zhongxin Jingwei that the price increase of the first weight of the Spring Festival is no more than 1.5 yuan/order, and the price increase of the second weight is no more than 0.3 yuan /kg.
Shentong express customer service feedback, has not received the Spring Festival price related provisions. However, all branches should follow uniform regulations. If the price rises arbitrarily, you can call the service hotline to complain.
Sf Express customer service also said that it has not received a notice, “but the price should not be floating.” Yunda express official customer service hotline has not been successfully transferred. A Courier at a Yunda branch in Beijing told Zhongxin Jingwei that he had not received a notice of price increase for the Spring Festival. “It usually goes up a little bit, but the regulations have not come down yet.”
On social media platforms, many netizens expressed their understanding of the moderate price hike during the Spring Festival holiday, and expressed their hope that outlets could standardize their operations. On the other hand, higher prices are not necessarily a bad thing for the industry as a whole.
“During the Spring Festival, there are fewer orders and higher delivery fees for couriers. It is expected that the price increase will mainly be used to pay for temporary costs of outlets and couriers, which will boost the price of the industry to some extent.” Essence Securities pointed out.
Before this period of time, express industry is immersed in “price war” contention. Low price to win customers, the squeeze is part of the network and Courier rights and interests, also caused a lot of attention.
“The low-end price war is a prominent problem that harms the healthy development of the market.” Yang Daqing logistics industry experts told the new fabric, in July 2021, the state administration of market supervision and management of the revised the “price illegal administrative penalties”, recent CSPB is the express delivery market management measures (revised draft) for advice, there is no bottom line of the express price war exits, these will make price war in 2022 is expected to get strong.
Industry wind direction has changed, enterprises are also in the transition. For example, YTO recently launched a product with the core advantages of time-efficiency upgrade and accurate delivery — “Yuanzhunda”, referring to “the express industry from price competition to value competition”. Shentong in “Spring Festival not closed” in the description, also talked about “to win the market depends on quality service”.
Test the service guarantee ability of the enterprise end
In the early years, the Chinese New Year “no rest” is only part of the express enterprises to promote the feature of the service. From the past two years, express delivery “Spring Festival does not close” has been a common action in the industry.
In Yang Daqing’s view, express delivery “Spring Festival not closed” is fundamentally determined by demand, not a simple corporate marketing behavior.
“In recent years, online shopping and gift deliver these special purchases the livelihood of the people express demand increases gradually, and under the control of epidemic since 2020 ‘on New Year’s day, make the past the people offline with necessities more toward online necessities and traditional visiting relatives and friends also to the family gift deliver all express an increase in demand during the Spring Festival. In addition, for express delivery companies, keeping open during the Spring Festival is also a way to improve customer loyalty and expand market reputation.” Yang Said.
Consumers worry about the quality of service. “I can’t afford to buy fresh food when I don’t close but can’t deliver it on time.” “It’s not easy, but if something bad happens, it’s also hard to complain and not find anyone during the Spring Festival.” “I have no problem with giving more benefits to deliverymen, but I hope consumers can feel safe receiving goods.” Social media users commented.
Yang Daqing told Zhongxin Jingwei that “The Spring Festival is not closed” is also a test of the enterprise’s terminal service capability. For some express delivery enterprises, the implementation is “the heart is more than enough”.
“During the Spring Festival, express delivery enterprises generally face a labor shortage due to the return of couriers to their hometowns. In particular, franchised express delivery enterprises, the terminal outlets are not directly operated, and the headquarters company does not strongly control the staff of franchised outlets. To these companies, ‘No Closing for Spring Festival’ does not guarantee full coverage of all regions, nor does it guarantee the lunar New Year holiday around the clock. It is a limited guarantee based on limited manpower.” Yang Said.
Photo taken by Fu Yumei
If the personnel is not enough, the delivery time will inevitably be affected. An express has written in the Spring Festival tips, the Spring Festival express has been extended than usual, within the province express service is 2-3 days longer than usual, cross-provincial express is 4-5 days longer than usual. Since February 11, the company network has been fully restored to normal.
The Courier at the Beijing Yunda branch told Zhongxin jingwei that he had not decided whether to stay on the job or return to his hometown in Hebei province for the Spring Festival. “I want to go home for the Spring Festival, or I want to have a rest. Most of us left last year. This year is up in the air. And now different from before, the Spring Festival express is quite a lot of work is also heavy. Spring Festival subsidy regulations have not come out, if the income is more definitely do.”
So, how to form a “multi-win” situation between consumers, couriers and enterprises is also the key to the benign development of “Spring Festival Closing”.
In addition to the full deployment of enterprises’ logistics systems, it is undoubtedly an important measure to ensure the rights and interests of terminal couriers. Implementation plans for the protection of the legitimate rights and interests of couriers have been issued in many places. In this context, the Spring Festival is a “test match”.
Whether enterprises follow up, how to implement, are concerned. For example, Zto said in the notice that it will provide perfect incentive policies and welfare guarantee for the front-line employees left behind during the Spring Festival to ensure that the Courier can enjoy the Spring Festival and provide stable service quality.
According to the spokesperson of Shentong’s “No Closing during the Spring Festival” project, red envelopes will be given to front-line Courier, operation staff and duty staff, and additional subsidies will be given to remote outlets to stimulate the initiative of each link.
Cainiao said it will invest more than 300 million yuan in incentive subsidies during the Spring Festival, which will be directly distributed to cainiao’s front-line industry employees on duty, including cainiao’s warehousing operation and distribution staff at home and abroad, as well as the stationmaster and front-line staff.
Yang Daqing believes that the shortage of express workers during the Spring Festival is difficult to solve in the short term, but through the crowdsourcing logistics platform to supplement the distribution manpower, through the increase of community express cabinets and cainiao Courier stations and other forms of service, can effectively link the end of the distribution and the pressure of receiving. In addition, “Spring Festival does not close” to ensure good, the key is to see the good market order, the steady development of enterprises.
For express delivery services during the Spring Festival, the State Post Bureau (SPB) issued a notice on December 30, 2021, requiring delivery companies to make overall arrangements for operation resources during the festival, allocate transport capacity and manpower in advance, maintain stable operation of grassroots branches, and effectively ensure people’s demand for postal services and the safe and stable operation of the industry during the festival. At the same time, the “warm bee action” should be carried out in an in-depth way, so that Courier boys can have more sense of gain, happiness and security. Urge delivery enterprises, especially franchising outlets, to settle employees’ wages in a timely manner and protect their legitimate rights and interests. (Zhongxin Jingwei APP)
Zhongxin Jingwei all rights reserved, without written authorization, any units and individuals shall not be reproduced, excerpted or used in other ways.
Responsible editor: Chang Tao